1 / 23

Blogging: The Basics

Blogging: The Basics. A Webinar Developed By CRT/tanaka ©2009. Why Blog?. Thought leadership Share experiences and value w/ community SEO Provide capture point for marketing initiatives Influence the media Crisis PR And much, much more. Structuring Your Content.

Download Presentation

Blogging: The Basics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Blogging: The Basics A Webinar Developed By CRT/tanaka ©2009

  2. Why Blog? • Thought leadership • Share experiences and value w/ community • SEO • Provide capture point for marketing initiatives • Influence the media • Crisis PR • And much, much more

  3. Structuring Your Content

  4. Content: Editorial Mission • The editorial mission serves as a compass • Determines topics • Coming up with ideas can be a brainstorm • How do the topics tie to your work? • Your stakeholders? • Do you have commentary to add?

  5. Content: Bringing the Editorial Mission to Life • Think in brush strokes • Color commentary on pertinent topics • Posts are often 3-10 paragraphs in length • Fully researched concepts can be broken into several posts

  6. Content: Tone • It’s not a formal business document • Personality should be included • Write it like you were talking with someone on a Saturday • Remove unnecessary 1st person (I, me) • Edit for grammar

  7. Content: Structure • Long diatribes will drive people away • Ideal paragraph length is 3-6 lines • Posts greater than 10 paragraphs should be broken into two posts • Minimum of three links to other blogs per post • Ideal: Video, audio to supplement • Must: A picture for each post

  8. Content: Researching Links, Photos • Flickr Creative Commons for Images: http://www.flickr.com/creativecommons/ • Make sure to provide attribution • Places to research blog posts for crosslinks: • s.technorati.com • blogsearch.google.com • Icerocket.com • Use key words and phrases from posts to find links • Ideal: You or PR firm is using del.icio.us to build reservoir of links, informative posts

  9. Promotion • Socnet Participation • Bookmarking/Sharing • Comment on and link to other blogs • Blog roll • Register the blog with Technorati, Google Blogs, and other blog search engines – Tags help! • Include the blog’s url in your email signature, business card, social network profiles

  10. Frequency & Fodder • The more you post, the better • 2 – 3 times a week is a good goal • Be consistent • Need ideas? • Read other blogs on your topic • Stay on top of news related to your topic • Your offline experiences are valuable & a great platform for a unique idea or perspective • Keep an idea log for future posts

  11. Using Windows Live Writer

  12. Formatting Text with Live Writer • Basic MS Word functionality • Italics • Bold • Underline • Bullets

  13. Links with Live Writer • Adding Hyperlinks • Highlight text • Copy URL • Use link button (see screen shot on left) • Insert link • Also, can hyperlink audio/podcast downloads with URL

  14. Images with Live Writer • Save photo to computer • Insert image in the post using image button • Flush left or right • Build border around image • Use advanced features to size appropriately (500 for full size, 240 for half screen) • Add text and link for attribution

  15. Categories & Publish with Live Writer • Lower left corner allows you to tag photo with the correct category • You can also set posting time • Pre-posting allows for blogging ahead of set day • Simply push to post, LiveWriter opens window

  16. Using WordPress

  17. Editing Live Posts

  18. Editing Live Posts: Part II

  19. Editing Live Posts Part III

  20. Code Tricks • Adding video text: Insert script from You Tube, Blip.tv, etc. where you want it placed • Make sure there is ample space between paragraphs and code<br> <p> • Be Careful: WP often alters video script if it is edited after publishing… Make it the last thing

  21. Moderating Comments • Go to comments tab • Go to moderation sub-tab • Edit, delete or approve

  22. Comments • Always good to engage commenters, but you don’t have to answer every one. • Thank yous works • Negative comments are good! • Not all negative comments warrant a return, especially repeats • Don’t feed the trolls

  23. Images Used • Neutron star 2004 by NASA http://www.flickr.com/photos/pingnews/291708133/ • Tree of Life, by quema http://www.flickr.com/photos/quemas/1394199592/ • Michelle, by digiart2001 http://www.flickr.com/photos/digiart2001/2143155562/ • Black glass by exothermic http://www.flickr.com/photos/exothermic/2277966148/ • New York Public Library by grahamwell http://www.flickr.com/photos/grahamwell/199603745/ • Megaphone Man by Aazonearth http://flickr.com/photos/aazis/393250260/ • 19th February 2005 by http://flickr.com/photos/paulwatson/5070829/

More Related