Navigating the Changing Business Landscape Enabled by Generative AI

1. Navigating the Changing Business Landscape Enabled by Generative AI Generative AIisgaining tractionatan incrediblyfast paceandispoisedtodisrupt many industries.Asaconsultantworkingwithmultipleorganizations,I’veobservedsome earlytrendsemergingthatarelargelydrivenbyanorganization’sculture,leadership andapproachwhenitcomesto change.Let’s takea look atafewexamples: TheOstriches: Someorganizationsareignoringthepotential impactofgenerativeAIandare operating as ifit’sjust anothertechnologythatwon’timmediatelyaffectthem ina broad sense. They’re focusedon continuingtheir current business modelandwaiting to seehow things playout.Disruptionishighlylikelyfortheseorganizations. TheExplorers: Otherorganizationsareactively exploringthe sea ofnew toolsandofferingsavailableto incorporate AI intotheir current tasksandbusinessprocesses.However,thisis sometimesbeingdoneinadistributedandnon-alignedwayatthe department,function,

2. geographyorindividuallevel.With thecomplexity ofthefast-changing landscape,it’s easyto getlostandend up withaproliferationofindividualusecases. TheBuilders: Someorganizations,particularlytechnologytoolandsoftwarecompanies,arelookingat howtheycanincorporateAIintotheir suite ofproducts. This isessentialfortheirfuture survival, assuming their technologywon’t bedisplaced bycapabilitiesbuiltinto broader or othertechnologiesandtools. TheAgile: Afew organizationsaretakingamoreholisticview ofgenerativeAI. Thisisbeingdriven fromthe top downbytheexecutivesuite. Theseorganizationsrealizethatthechanges enabledbyAIare about much morethanjustthe technology.Theyunderstandthatthey need to examinetheir entireoperating structure,product developmentapproach,and go-to-marketmodeltoseehowtheycanalignandembedAIintoafuture-state businessarchitecture.Theyarecreating across-functionalteamstructuretohelp drive thetransition to‘the next’.These agileandadaptableorganizationsaretheonesthat standthebestchanceofsuccess. GettingStarted: Oneofthekeychallengesall organizations face iswhereto startwithgenerativeAI, howtoevaluatetheir organizationsforthe highestvaluestarting points forAI,and how toupdatetheir operatingmodels,processes,and organizationstructuresto most effectivelybenefit from all generative AIcandofor them. Thisrequirescareful consideration of an organization’s unique needs and goals. Once AI has been integratedintoan organization,thereareopportunities to monetizeitsbenefits and manage coststructures moreefficiently. Aswithanychange,Introducingnewstructures,technologies,roles, and models for workcanbe asignificantchallenge.Managingthechange associatedwithAI implementationiskeytosuccess.Organizationswillneedtoconsiderhowtobest communicate the benefits ofAItotheir stakeholders,train employeeson new technologies,andbuildbuy-infromleadership. Despite –andbecause of– thesechallenges, generativeAI hasthe potentialtodisrupt nearly every industry,promisingbothcompetitiveadvantageandcreativedestruction. Organizationsthat movetooslowly mayfind themselvesdisruptedinan unrecoverable way. AtRevenueGrowthAssociates, wespecializeinhelpingorganizationsnavigatethe changingbusinesslandscapeenabledbygenerativeAI. Ifyou’relooking toeffectively leverage andapplythesetechnologies,contactustodaytolearn howwecanhelp you staycompetitiveintherapidlyevolving technologyandbusinesslandscape.