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How To Deliver Dramatically Better Innovation: Strategies for Success

The key to innovation success is to shift your focus away from generating ideas to helping your target customers get their jobs done. Reveal Growth delivers dramatically better innovation for the customers. We aid B2B companies find unmet customer needs, create unique value, and drive revenue growth.<br><br>More information: https://revealgrowth.com/jobs-to-be-done/<br>

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How To Deliver Dramatically Better Innovation: Strategies for Success

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  1. How To Deliver Dramatically Better Innovation: Strategies for Success

  2. For the purpose of innovation, it’s helpful to define customer needs as “the functional, emotional, and social jobs people want to get done and the criteria they use to measure success.” Just as Stephen R. Covey taught us that the 2nd habit of highly effective people is to keep the end in mind, highly effective innovators must identify the target customers’ end in mind. That’s what we’re doing when we discover their jobs to be done and criteria for success. This turns innovation from a game a chance into a repeatable business process.

  3. Select Which Opportunities to Pursue - That means evaluating each opportunity for its attractiveness according to how well you believe your organization can address it and win. Great new products and growth strategies are formulated by addressing important unsatisfied needs with your organization’s relative strengths. That’s what we’re doing here in a systematic manner.

  4. Devise Solution Ideas to Address the Selected Opportunities - Now, because you know where to focus and what to do to create unique value, you can devise solution ideas with clarity and confidence. This is how leading firms reduce risk, change the game, and achieve dramatically better results.

  5. Contact Us: https://revealgrowth.com/ 614-309-1231

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