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What if a customer can redeem their received coupon or voucher in another brand? This type of program where a customer can redeem their earned points and rewards in a brand of their choice is called as a coalition loyalty program. It combines multiple brands together in a single program, thus helping these brands to have high visibility among the customers. These types of programs are commonly used in malls, airports etc. where customer data are collected for multiple purposes.
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COALITION LOYALTY PROGRAMS Building strong collaborations www.retyn.ai/
What is coalition program? • A coalition loyalty program is a loyalty program that brings together a diverse range of brands to offer a unified loyalty program, providing enhanced benefits and a seamless customer experience. • It allows customers to earn and redeem rewards across all participating brands. • This loyalty plays a major role in businesses to build brand loyalty.
The Logic: Store 2 Store N Store 1
Benefits of coalition loyalty program • More footfall and dwell time • Customer identification • Easy enrollment • Cross-brand promotions • Global customer management
More footfall and dwell time • A brand that offers incentives for repeat purchases, such as points or coupons, is much more likely to retain their customer base. • With many brands combining together, customers will get more time to explore thus by redeeming the coupons or points given by the brands. • An increase in footfall can lead to a greater number of customers purchasing goods and services, which will generate more profit for the brand.
Customer identification • Identifying customers is important for a brands success. Customer identification is the process of linking customer data with a specific individual or account. • Brands should enable latest technologies which has the ability to track customer behaviour and purchases, giving insights into how to better market to them in future. • This enables brands to know who their customers are and create personalized offers for them.
Easy enrollment • A brand’s loyalty program is an important strategy to generate more revenue. • By integrating loyalty program with card linking, receipt scanning, or cloud printing etc, the number of loyalty program members increases. • This will also helps brand to increase customer loyalty and brand credibility.
Cross brand promotions • A coalition loyalty program allows for customers to earn and redeem rewards across different stores, brands, or industries. • This strategy can be used by brands to create promotions that have a cross-branding effect on the customer. • This will increase footfalls and brand loyalty.
Global customer management • As more and more customers shopping habits changes, brands must adapt their strategies to meet these changing needs. • The coalition program is a single customer view that can span multiple brands with benefits from membership programs across different brands. • By adopting this approach brands can increase loyalty.
Ideal for, Shopping Malls Airports
Coalition loyalty programs are an emerging trend among companies who want to establish a partnership with other brands. • Customers can also enjoy various benefits and incentives with this program because they have access to so many brands at the same time. • These programs are created by brands that share a common goal of increasing customer engagement and brand awareness. Summary
THANK YOU Read more on coalition loyalty program: https://www.retyn.ai/program-types/coalition-loyalty
