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How to Audit Your PPC Campaigns for Higher Performance

Unlock the full potential of your Google Ads campaigns with a detailed, step-by-step PPC audit framework. Learn how to identify underperforming areas, optimize your budget, and boost conversions using proven strategies and tools. Whether you're a beginner or a seasoned marketer, this guide will help you maximize every rupee spent on ads.<br><br>

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How to Audit Your PPC Campaigns for Higher Performance

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  1. How to Audit Your PPC Campaigns for Higher Performance A Step-by-Step Guide to Maximize Your ROI and Ad Efficiency

  2. Introduction • What is a PPC Audit? A PPC audit is a comprehensive review of your pay-per-click advertising account to ensure it’s optimized for the best performance. • Why It Matters: Regular audits help eliminate waste, optimize spend, and uncover growth opportunities. • Audit Goals: Improve ROI, reduce cost per acquisition (CPA), and increase conversions.

  3. Review Campaign Goals • Ensure campaigns align with overall business goals. • Confirm proper conversion tracking is in place. • Check if KPIs like CTR, CPC, CPA, and ROAS are being met.

  4. Analyze Account Structure • Campaigns and ad groups should be logically structured. • Use one theme per ad group for higher relevancy. • Follow a consistent and clear naming convention.

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