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The Planning Process. Business Web Site Design Steps in the Planning Process. Software Purpose Audience Organization Links Page Length. Graphics Image Maps Navigation Netiquette Security Quality . Business Web Site Design SOFTWARE. Microsoft Word Adobe Site Mill/ Page Mill

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Presentation Transcript
business web site design steps in the planning process
Business Web Site DesignSteps in the Planning Process
  • Software
  • Purpose
  • Audience
  • Organization
  • Links
  • Page Length
  • Graphics
  • Image Maps
  • Navigation
  • Netiquette
  • Security
  • Quality

Creating a Business Web Site

By Paul Lazarony

business web site design software
Business Web Site Design SOFTWARE
  • Microsoft Word
  • Adobe Site Mill/ Page Mill
  • Microsoft Front-page
  • Netscape Composer
  • Other HTML editors

Creating a Business Web Site

By Paul Lazarony

business web site design purposes
Business Web Site Design PURPOSES
  • Providing a Service
    • Search Engines
  • Selling a Product or Service
    • Marketing (hooking the user)
  • Presenting Information to an Interested Audience
  • Providing a Collection of Links

Creating a Business Web Site

By Paul Lazarony

business web site design audience
Business Web Site Design AUDIENCE
  • Who will be using your pages?
    • Customers?
    • Employees of your company?
    • People familiar with your subject matter?
    • People just learning the things you will be discussing?

Creating a Business Web Site

By Paul Lazarony

business web site design organization
Business Web Site Design ORGANIZATION

Creating a Business Web Site

By Paul Lazarony

business web site design hyperlinks
Business Web Site Design HyperLINKS
  • Menu of Web Site Links

[ Product Info | Purchasing Info | Cool Links ]

  • Use Paragraph Form for Links to another Web Site:
    • Informational Link:

This link will take you to the home page of California State University Northridge

    • Limited Information Link:

http://www.csun.edu

Creating a Business Web Site

By Paul Lazarony

business web site design page length
Business Web Site Design PAGE LENGTH
  • Try to keep your pages to the length of a window.
    • The user may not realize there is more information below
  • Displaying large blocks of text.
    • May be longer than one window
    • Be sure to use Targets to help the user navigate the page.

Creating a Business Web Site

By Paul Lazarony

business web site design graphics
Business Web Site Design GRAPHICS
  • How many graphics should you include?
    • The more graphics a page contains the:
      • slower that page will load.
      • hard drive space needed will increase significantly!
  • Use Graphics that are CRITICAL to the information content of your page.

Creating a Business Web Site

By Paul Lazarony

business web site design image maps
Business Web Site Design IMAGE MAPS

Creating a Business Web Site

By Paul Lazarony

business web site design navigation
Business Web Site Design NAVIGATION
  • Include a “Menu of Links” (or Navigational Header) for your Web Site
  • Consider including this Menu at the top and bottom of your pages.
  • Put a title header on each page.
  • Keep the color scheme consistent on all of your pages.

Creating a Business Web Site

By Paul Lazarony

business web site design netiquette
Business Web Site Design NETIQUETTE
  • Do not insult people.
    • Be careful of multiple interpretations of your writing!
  • Do not publish “registered” or “copyrighted” material without the permission of the owner.
  • Do not publish links to someone else’s pages unless you are sure they want the exposure.

Creating a Business Web Site

By Paul Lazarony

business web site design security
Business Web Site Design SECURITY
  • Keep “company proprietary” information secured behind a firewall.
  • Use a “Secure Feed” when asking for a customer’s Credit Card as a form of payment!
      • New Software Packages designed specifically for this function.

Creating a Business Web Site

By Paul Lazarony

business web site design quality
Business Web Site Design QUALITY
  • Test EVERY Link
  • Keep your Web Site up-to-date
  • Check your spelling
  • Write for ALL Internet Browsers
    • Most third-party software packages will do this for you!

Creating a Business Web Site

By Paul Lazarony

business web site design quality continued
Business Web Site Design QUALITY continued
  • Put a link leading to a comment mechanism on every page.
    • Link to Email
    • Make it easy for your audience to give you feedback.
    • RESPOND to people who do comment on your pages

Creating a Business Web Site

By Paul Lazarony