Your Mobile Showroom Using a Custom Printed Marquee to Launch a New Product or Service

1. Your Mobile Showroom: Using a Custom Printed Marquee to Launch a New Product or Service Launching a new product or service is an exciting, yet challenging, venture. You want to make a splash, generate buzz, and get your offering directly in front of your target audience. While traditional marketing channels have their place, imagine having the power to take your brand experience directly to your customers, wherever they are. This is where a custom printed marquee transforms into your ultimate mobile showroom. At Redmond Outdoor, we understand the dynamic Australian market and the need for innovative marketing solutions. A custom printed marquee isn't just a tent; it's a versatile, eye-catching platform designed to make your product launch unforgettable and incredibly effective. 1 | P a g e

2. Here's how you can leverage a custom printed marquee as your mobile showroom to successfully launch your next big idea: 1. Go Where Your Customers Are One of the biggest advantages of a mobile showroom is its flexibility. Instead of waiting for customers to come to you, you go to them. •Strategic Locations: Set up your custom printed marquee at high- footfall areas across Australia – from the bustling Queen Victoria Market in Melbourne to a weekend market in Sydney's Inner West, a local fete in regional Queensland, or a community event in Perth. •Targeted Outreach: Identify specific demographics. Launching a new tech gadget? Position your marquee near a university campus or a tech conference. A new organic food product? Set up at a farmer's market or a health and wellness expo. 2 | P a g e

3. 2. Create an Immersive Brand Experience Your custom printed marquee isn't just a display; it's an environment that fully immerses potential customers in your brand. •Vibrant Branding: With a full custom printed marquee, your logo, brand colours, product imagery, and key messaging can be prominently displayed on every panel. This creates a visually cohesive and professional space that immediately communicates who you are and what you offer. •Show, Don't Just Tell: Use the space to set up interactive demonstrations. Let customers touch, feel, and experience your product firsthand. If it's a service, use screens to showcase features or conduct mini-consultations right there. •Engaging Atmosphere: Think about the overall vibe. Play some great Aussie tunes, offer refreshments (relevant to your product, if possible), and ensure your team is ready to engage with enthusiasm. 3. Generate Buzz and Capture Leads A mobile showroom is a fantastic way to create excitement and gather valuable customer information on the spot. •"Pop-Up" Excitement: The temporary, exclusive nature of a pop-up experience creates a sense of urgency and curiosity. People are more likely to stop and engage with something that feels special and new. •Direct Interaction: Your team can have one-on-one conversations, answer questions, and build rapport directly with potential customers. This personal touch is invaluable for conversions. •Data Collection: Set up tablets for sign-ups, contests, or feedback forms. Offer an incentive (like a discount or free sample) for providing contact details, building your marketing database for future follow-ups. 3 | P a g e

4. 4. Cost-Effective and Reusable Marketing Compared to renting a traditional retail space or investing heavily in short-term advertising campaigns, a custom printed marquee offers excellent value. •One-Time Investment, Multiple Uses: Your high-quality Redmond Outdoor marquee is a durable asset. Use it for this launch, then for future promotions, events, trade shows, or even as a semi-permanent sales point. •Maximized Reach: Instead of being confined to one location, your mobile showroom allows you to reach a broader audience across Australia, maximizing your exposure per dollar spent. 5. Instant Feedback Loop A launch event in a mobile showroom provides immediate, unfiltered feedback. •Gauge Interest: Observe customer reactions, listen to their questions, and note their pain points. This real-time insight is crucial for fine-tuning your product, service, or marketing message. •Test Market Viability: Before a full-scale rollout, a mobile showroom allows you to test market viability in different areas, helping you understand which locations or demographics respond best. Ready to take your new product or service directly to the people of Australia? A custom printed marquee from Redmond Outdoor is your key to a dynamic, engaging, and unforgettable launch. It's time to build your mobile showroom and put your brand's best foot forward! 4 | P a g e