The ROI of a Custom Printed Marquee Why It's Your Best Long-Term Marketing Investment

1. The ROI of a Custom Printed Marquee: Why It's Your Best Long-Term Marketing Investment When managing a marketing budget, every dollar needs to work hard. You might look at the price tag of a high-quality Custom Printed Marquee and see a significant upfront cost. But savvy Australian business owners understand that this isn't an expense—it’s an investment that delivers exponential returns far beyond a single event. At Redmond Outdoor, we see our Custom Printed Marquees as more than just shelter; they are one of the most powerful, long-term, and cost- effective marketing assets available to your business. Let's break down the tangible Return on Investment (ROI) you gain when you choose a durable, professionally printed marquee. 1 | P a g e

2. 1. The Permanent, Mobile Billboard Advantage Unlike fleeting digital ads, sponsored social posts, or single-use event banners that are thrown away, a Custom Printed Marquee is a permanent, mobile billboard. •Continuous Exposure: Once you own it, the marquee promotes your brand at every event, market, trade show, or pop-up shop you attend—at no extra cost. This is continuous, compounding brand exposure powered by a one-time investment. •Scale and Visibility: Standing high above the competition, a marquee ensures maximum vertical visibility. Your logo and key messaging are visible from hundreds of metres away, drawing in foot traffic that competitors in smaller, unbranded stalls will miss. •Targeted Reach: You control exactly where your brand appears. By choosing specific events (e.g., local farmers’ markets, industry expos, or sporting events), you ensure your large-scale advertisement is seen directly by your ideal target demographic. 2 | P a g e

3. 2. Quantifying the Professionalism (The Trust ROI) In the business world, perception is everything. The ROI on trust and professionalism is difficult to measure, but critical to winning new customers. A top-tier marquee conveys stability and confidence, immediately building rapport with potential clients and accelerating the sales process. This translates directly into higher conversion rates at the point of sale. For instance, an unbranded tent suggests a temporary or amateur operation, potentially causing customers to walk past and making the first impression inconsistent or cheap. In contrast, a branded, high-quality marquee—complete with printed walls and matching accessories—instantly elevates your perceived value, making your business look established, credible, and trustworthy, which draws customers in. It also boosts staff morale, as they are proud to represent a polished, well-presented brand. 3. Durability = Sustained Returns (Built for the Australian Climate) The single biggest factor dictating the ROI of your marquee is its lifespan. A cheap, flimsy gazebo that lasts one season is a recurring expense, not an investment. Redmond Outdoor focuses on high-grade components specifically because of the harsh Australian sun and wind conditions. •Longevity: Our robust aluminium frames and heavy-duty, UV-resistant fabrics ensure your asset will last for years, providing decades of free advertising. •Weather Resilience: A strong marquee reduces risk. It protects expensive merchandise, equipment, and staff during sudden downpours or high winds, saving you money on damaged goods and ensuring your event continues uninterrupted. •Reduced Replacement Costs: By investing in quality now, you avoid the cost, time, and hassle of constantly replacing inferior units every year—further sweetening your long-term ROI calculation. 3 | P a g e

4. 4. The Multi-Event ROI Calculation Compare the one-time investment in a Custom Printed Marquee to other ongoing marketing costs. Channels like social media ads or newspaper adverts require recurring payment (pay-per-click or pay-per-publication), meaning they are an expense that stops delivering value when payment stops. The Printed Marquee, however, is a one-time purchase, making it a Long-Term Investment that generates value indefinitely at every event you attend. After just a few events, the cost-per-impression of your Custom Printed Marquee drops dramatically, quickly becoming the most economical form of advertising in your entire budget. Every time you set it up, you are utilizing a fully paid-for asset, driving down your marketing overheads. This versatility across different venues—from a farmer's market to a major exhibition—is where the ROI truly explodes. Invest in Your Brand's Future The smart choice for Australian businesses looking to grow their outdoor presence is to invest in a Custom Printed Marquee built for performance and durability. It’s an asset that pays dividends—in visibility, professionalism, durability, and most importantly, sustained brand recognition—for years to come. Ready to secure your long-term marketing success? Explore the range of heavy-duty, fully customizable marquees at Redmond Outdoor today. 4 | P a g e