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1. WELCOME TO SEO (SEARCH ENGINE OPTIMIZATION) TRAINING Presenter Name: Usman Ali Khan Presentation Date

2. What is internet or world wide web? An information system on the internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.

3. What are the search engines? A search engine is a software system that is designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query.

4. How many Search Engines are on the world wide web? There are more than 12 search engines available on the world wide web. Following are the search engines available on the world wide web: Google, DuckDuckGo, Baidu, Yandex, Lycos, Chacha.com, and Wolfram Alpha. Bing, Yahoo, AOL, ASK, Excite,

5. Which Search Engines are the best Search Engines in the world? There are more than 12 Search Engines are available in the world, but the world's most popular search engines are: Google Google Search Engine is the best search engine in the world, and it is also one of the most popular products from Google. Almost 70 percent of the Search Engine market has been acquired by Google. The tech giant is always evolving and looking to improve the search engine algorithm to provide the best results to the end-user. Although Google appears to be the biggest search engine, as of 2015, YouTube is now more popular than Google (on desktop computers).

6. Youtube YouTube is an American online video sharing and social media platform owned by Google. It was launched in February 2005 by Steve Chen, Chad Hurley, and Jawed Karim. It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day.

7. Bing Bing is Microsoft’s answer to Google, and it was launched in 2009. Bing is the default search engine in Microsoft’s web browser. At Bing, they are always striving to make it a better search engine, but it’s got a long way to go to give Google competition. Microsoft’s search engine provides different services, including image, web, and video search along with maps. Bing introduced Places (Google’s equivalent is Google My Business); this is a great platform for business to submit their details to optimize their search results.

8. Yahoo Yahoo & Bing compete more with each other than with Google. A recent report on netmarketshare.com tells us that Yahoo has a market share of 7.68 percent. Although a leader as a free email provider, this is declining significantly though their recent acknowledgment that User Details & Passwords were hacked last year.

9. How many searches occurred daily on Google? 5.6 billion searches Although Google does not share exact numbers, as reported by SEOTribunal.com, Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year! That's a lot of searches!

10. How many searches occurred daily on Bing? Bing's nearly 900 million searches per day. How many videos being watched on Youtube? Almost 5 billion videos are watched on Youtube every single day.

11. What is SEO (Search Engine Optimization)? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

12. How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

13. Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for. Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

14. The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught. We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

15. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

16. Why is SEO important for marketing? SEO is a fundamental part of digital marketing because people conduct trillions of searches commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. every year, often with

17. However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results. In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.