Competitive Analysis for Healthcare IT Company

1. THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

2. Case Study -Competitive Analysis for an Healthcare IT Company • A leading software technology company offering Healthcare Information Systems (HIS) wanted to understand why it was losing market share to a number of smaller competitors. • Specifically it wanted to know the following for three HIS providers • Operations set up • Sales by product • Research and Development spend and focus • Products launched and upgraded, technical specifications • End user feedback/ market attitude • Pricing benchmarks REQUIREMENT The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

3. Case Study -Competitive Analysis for an Healthcare IT Company • A detailed presentation in PowerPoint on each provider included: • Operations centers, geographies, staff • Revenues split by geography and service line (estimated) • Products and services on offer and in pipeline • Research & Development – spend (global and regional) and focus areas (estimated) • Customer feedback on products • Social media response • Approximate pricing benchmarks, • Price/value perception of clients SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

4. Case Study -Competitive Analysis for an Healthcare IT Company • TBRC conducted research on each provider through:- • Primary research (5+ interviews with senior employees; 5+ interviews with customer hospitals) • Secondary research (company websites, journals and presentations) • Social Media monitoring – monitoring comments on consumer discussion forums and professional networking sites • Delivery of a comprehensive report on the competitor and the threat it posed to the client METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

5. Case Study -Competitive Analysis for an Healthcare IT Company • The report on the operations of the providers helped the client to shape its strategic response. • Primary research revealed a range of important strategic information the client had not been aware of including: • Lower than expected price points and higher discounts • Customer perceptions that the smaller companies were more responsive • Technology development focus areas of the providers CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

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