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Digital Marketing Fundamentals Every SEO Pro Should Know

In this column, Raymond Halliwell will help us explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into (as you plan for the months and years ahead).

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Digital Marketing Fundamentals Every SEO Pro Should Know

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  1. DIGITAL MARKETING FUNDAMENTALS EVERY SEO PRO SHOULD KNOW

  2. IN THIS COLUMN, WE’LL EXPLORE 10 FUNDAMENTAL DIGITAL MARKETING KNOWLEDGE AND OPPORTUNITIES YOU MAY WANT TO TAP INTO (AS YOU PLAN FOR THE MONTHS AND YEARS AHEAD). AREAS OF

  3. 1. UNDERSTANDING YOUR DIGITAL PRESENCE – ALL OF IT SURE, YOU HAVE A GOOD HANDLE ON YOUR OWNED MEDIA. AFTER ALL, THESE ARE THE PIECES OF CONTENT, LISTINGS PROFILES, WEBSITES, AND OTHER ASSETS YOU CREATED YOURSELF. AND

  4. 2. THE FUNDAMENTALS OF HOW SEARCH ENGINES WORK Developing an appreciation for the intricacies of search engine crawling and indexing will guide you in structuring websites and pages for maximum visibility.

  5. 3. DIGITAL USER EXPERIENCE AND CUSTOMER JOURNEYS TODAY’S CONSUMER UNDERSTANDS THAT THE SACRIFICE OF PRIVACY INHERENT TO ONLINE TRACKING IS A VALUE EXCHANGE. THEY EXPECT PERSONALIZED EXPERIENCES IN RETURN.

  6. 4. THE FUNDAMENTALS OF COMPETITOR ANALYSIS IT’S ESSENTIAL THAT YOU HAVE A CLEAR VIEW OF WHO IS GETTING IN FRONT OF YOUR CUSTOMERS AND HOW. NOT SO YOU CAN REPLICATE THEIR EFFORTS – THAT’S NO WAY TO STAND OUT.

  7. 5. CONTENT AND DIGITAL MARKETING Content is so integral to marketing’s success that we’re now seeing marketing agencies and brands acquire their own content studios.

  8. MAILING ADDRESS Henry St, Howthorn, Melbourne, Victoria REACH OUT EMAIL ADDRESS raymondhalliwell0@gmail.com PHONE NUMBER 8837558702

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