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10 Important On-Site Technical SEO Factors

Technical SEO refers to the optimization of a website's technical components to improve its search engine visibility and ranking. This involves a variety of techniques to ensure that search engines can crawl, index, and understand the content of a website, as well as identify and fix any technical issues that may be hindering its performance in search results.<br><br>www.nidmindia.com

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10 Important On-Site Technical SEO Factors

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  1. 10 Important On-Site Technical SEO Factors

  2. Sitemaps The presence of a sitemap file on your site will help search engines: Better understand its structure. Where pages are located. More importantly, give it access to your site (assuming it’s set up correctly). XML sitemaps can be simple, with one line of the site per line. They don’t have to be pretty. HTML sitemaps can benefit from being “prettier” with a bit more organization to boot.

  3. Robots.txt Identifying whether robots.txt exists on-site is a good way to check the health of your site. The robots.txt file can make or break a website’s performance in search results. For example, if you set robots.txt to “disallow: /”, you’re telling Google never to index the site because “/” is root! It’s important to set this as one of the first checks in SEO because so many site owners get this wrong. It is always supposed to be set at “disallow: ” without the forward slash. This will allow all user agents to crawl the site.

  4. SSL Certificate Ideally, an ecommerce site implementation will have an SSL certificate. But with Google’s recent moves toward preferring sites that have SSL certificates for security reasons, it’s a good idea to determine whether a site has a secure certificate installed.

  5. Structured Data Structured data helps Google better understand the content of a page. And by adding the right structured data markup code, your pages can win rich snippets. Rich snippets are more appealing search results with additional information appearing under the title and description.

  6. Crawl Errors The Crawl Errors section of GSC will help you identify whether crawl errors currently exist on-site. Finding crawl errors, and fixing them, is an important part of any website audit because the more crawl errors a site has, the more issues Google has finding pages and indexing them. Ongoing technical SEO maintenance of these items is crucial for having a healthy site.

  7. Minifying CSS & JavaScript Files Identifying bloated CSS code, along with bloated JavaScript, will help decrease your site’s load time. Many WordPress themes are guilty of bloated CSS and JavaScript, which if time were taken to minify them properly, these sites could experience load times of 2-3 seconds or less. Ideally, most website implementations should feature one CSS file and one JavaScript file. When properly coded, the lack of these files minimizes the calls to the server, potential bottlenecks, and other issues.

  8. Canonical Tags We use canonical tags to solve the problem of duplicate content and ensure that search engines understand which version of a webpage to display in search results, leading to improved search engine rankings and a better user experience. Duplicate content refers to multiple pages on a website that have the same or very similar content.

  9. Optimize for Core Web Vitals Core Web Vitals are speed metrics that Google uses to measure user experience. These metrics include: Largest Contentful Paint (LCP) – Calculates the time a webpage takes to load its largest element for a user. First Input Delay (FID) – Measures the time it takes to react to a user's first interaction with a webpage. Cumulative Layout Shift (CLS) – Measures the shifts in layouts of various elements present on a webpage

  10. Broken Links Broken links, also known as dead links, are hyperlinks that no longer work or lead to a valid web page. When a user clicks on a broken link, they will see an error message or a blank page instead of the intended content. Broken links can occur for various reasons, including: A webpage that has been deleted or removed from the server An incorrect URL or misspelled link A broken connection or server downtime An expired domain or invalid SSL certificate A website redesign that has changed the URL structure.

  11. Page Speed Page speed is a ranking factor both on mobile and desktop. It gives you a performance score from 0 to 100. The higher the number, the better. Here’re few ideas for improving your website speed: Compress your images – Images are usually the biggest files on a webpage. Compressing them with image optimization tools like Shortpixel will reduce their file size so they take as little time to load as possible. Use CDN (content distribution network) – CDN stores copies of your webpages on servers around the globe. It then connects visitors to the nearest server, so there’s less distance for the requested files to travel. Minify HTML, CSS, and JavaScript files – Minification removes unnecessary characters and whitespace from code to reduce file sizes. Which improves page load time.

  12. www.nidmindia.com +91 9611361147

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