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The digital marketing geography is passing a seismic shift. While traditional Search Engine Optimization (SEO) continues to drive organic business, a new player has surfaced: Generative Engine Optimization (GEO). As AI- powered search tools like ChatGPT, Google's AI Overviews, and Perplexity reshape how druggies discover information, understanding the distinction between SEO and GEO has come pivotal for ultramodern marketers. <br>
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