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Top WordPress Trends for Business Growth in 2022
INTRODUCTION One of the biggest changes this year is the WordPress default . theme itself. In the past, one of the first things users did when they created a new site was switch away from the default theme. Twenty Twenty Two is very easy to use - and fast too!
EDITABLE WORDPRESS PAGE TEMPLATES In the past, if you wanted to create a WordPress page template, you had to install a plugin or dive into code. Thanks to recent changes, you can now edit any template (or create your own), using the full-site editor. No code required.
SITE-WIDE NO-CODE WORDPRESS STYLING TRENDS Depending on the theme, you can usually style key elements like the logo or colors without coding. But, with the latest changes, you’re now given the power to do a lot more than that! This gives you the power to give your site unique looks by playing with a few menus in the dashboard. Think of all the time and money you can save when you can deploy edits in seconds!
BACK AND FRONT-END SEPARATION WITH HEADLESS CMS A headless CMS allows your team to work on the backend and the frontend independently. Your developers can prepare the content for as many channels as needed. For example, you can use a single source to manage the content yet publish it on the web, apps, IoT or VR separately. You can also use different technologies to enable that content. This means you’re no longer restricted to CSS and HTML. Plus, as your teams are independent, you can scale much faster compared to using a traditional CMS.
PERFORMANCE FINALLY “GETS NOTICED” DATA AND METRICS The team wants to add new ways of measuring site performance. They're also looking for a way to share that data with users so they understand the condition of the website. BETTER IMAGE OPTIMIZATION. WordPress has already implemented native support for the WEBP standard. Stil, the performance team wants to find even better ways of optimizing images. Especially that images are often the #1 factor behind poor website speed.
NEW TOOLS FOR DEVELOPMENT TEAMS Plugins and themes have a huge impact on website speed. The more plugins you're using, the more bloated your website. The WordPress team is looking for ways to help developers optimize their products. JAVASCRIPT OPTIMIZATION Javascript is currently the hottest development language. As it's already very popular among WP users, the team plans to optimize its usage in several areas. The key ones include script prioritization or asynchronous and conditional loading.
AI-POWERED WORDPRESS SOLUTIONS WILL GROW IN POPULARITY Customer interaction is another area where AI creates and drives new WordPress trends. Artificial intelligence is already helping companies talk to their customers. The most popular example of this are chatbots. Many are already using AI to learn from customer conversations. This enables them to give customers the right answers, without any input from real humans.
VOICE SEARCH WILL BE MORE IMPORTANT THAN EVER The number of people using voice search has skyrocketed in the past year. As of now, it is believed that 40.2% of the US population use voice search - and the number is set to grow even more in 2022. So if you want to increase the chance your site appears in search results, you need to optimize it for voice.
THE NECESSARY CHANGES INCLUDE: Optimizing your content for long-tail keywords. Creating your content around questions people ask when they use voice search. Most of the time, these questions differ from keywords they type into Google. Focusing on search intent rather than keywords. Taking advantage of tablets, bullets, and snippets. Anything that can increase the chance your content pops up in voice search results.
MORE ENTERPRISE COMPANIES TURNING TO WORDPRESS 14.7% of the world’s top sites use WordPress. WordPress-powered brands include NFL, NBC, Disney, or Sony Music. Considering the turn for headless CMS, it’s possible we’ll see even more big companies turn to WordPress. BUT, WHY IS THAT IMPORTANT? In the past, WordPress was viewed as a blogging platform. Yet, as more big brands turn to WordPress, the platform has to start catering to its new group of users.
EMBRACE THE LATEST WORDPRESS TRENDS WordPress trends for 2022 shows one thing - its team wants to empower the users - no matter their goal. On one hand, the platform is becoming even more accessible to people who don’t know how to code. Low-code solutions make creating simple, good-looking websites easier than ever. Plus, headless CMS is a huge opportunity for everyone interested in omni-channel marketing. But, no matter what’s your use case, it looks like the latest WordPress trends will benefit all users. More Details @https://bit.ly/3xB8fsh