SEO vs SEM How Do They Work together?

1. SEO vs SEM How do they work together

2. SEO vs. SEM: What's The Difference? • The primary difference is that SEO mainly focuses on optimizing a website for organic search traffic, • whereas SEM refers to both organic search and paid advertising methods to attract traffic. • Although both SEO and SEM have the same purpose

3. diffrence seo sem • SEO optimizes a website to drive organic traffic • SEM covers organic and paid channels • SEM uses both organic and paid search such as Pay-Per-Click to enhance web traffic • SEO focuses on organic traffic

4. SEO falls “under” the umbrella category of SEM

5. SEO vs SEM: Main Features SEO Overview • Google uses 200+ ranking signals in their algorithm. That said, SEO can be divided into four main subcategories: on-page SEO, off-page SEO, technical SEO and User Interaction Signals • On-Page SEO: This is where you optimize your website around keywords that your target customer searches for in Google, Bing and some alternate search engines. For example, one on-page SEO best practice is to include your main keyword in your title tag, meta description and webpage URL • Off-Page SEO: Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site’s authority, like E-E-A-T and social media sharing.

6. Technical SEO: Here’s where you make sure that Google and other search engines can crawl and index all of the pages on your website. Technical SEO also includes things like making sure your pages load quickly. And that your site architecture is set up correctly. • User Interaction Signals: The way that users interact with your site helps Google figure out if your page is a good match for someone’s search. For example, if your page has a high bounce rate, that could be a sign that your page isn’t giving someone the answer to their query. And if Google considers your page a bad fit for that keyword, they can drop your rankings down a little bit. Or completely off of the first page altogether.

7. SEM Overview • Remember: SEM is a high-level term that includes SEO. So everything that I just outlined above for SEO also applies to SEM. But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more. • Bidding: Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding. With PPC, you bid on a specific keyword. And when someone searches for that keyword, your ad shows up. • The rankings of the ads are usually proportional to how much someone is bidding. So if you’re the highest bidder, you’ll appear above all of the other ads. • And when someone clicks on your ad, you pay whatever amount that you bid. The amount that you pay when someone clicks on your ad is known as cost per click (CPC).

8. Quality Score: is a super important Google Ads metric. It’s basically Google’s way of figuring out if your ad is a good match for whatever someone’s searching for. • Google calculates Quality Score based on a combination of click through rate, the quality of your landing page and your Google Ad account’s overall Quality Score. And if your ad has a high Quality Score, you’ll get a discount on each click • Ad Copy: Writing compelling ad copy is a HUGE part of doing well with PPC. Why? Great ad copy=high CTR. And a CTR means a good Quality Score. Which means that you pay less for the same click. • The opposite is also true. If your copy doesn’t push people to click, your Quality Score will suffer. And your PPCs will start to get super expensive. • Ad Groups and Account Management: Here’s where you use the data in your Google Ads account to optimize your ad spend.

9. SEO vs. SEM: How Long It Takes to See Results • One of the main differences between SEO and SEM is speed. • The fact is: SEO takes time. A lot of time. Especially if your site is new and doesn’t have a lot of backlinks yet. • On the other hand, if you focus your SEM efforts in PPC, you can start to see results pretty much instantly. • You can run an ad in the morning, and start to get traffic and conversions in the afternoon. • it can take months of testing and tweaking to get a positive ROI from PPC. Even so PPC starts working much more quickly than SEO.

10. SEO vs SEM: How Much They Cost • PPC is usually cheaper than SEO. • The big issue with PPC is this: • When you stop paying, your traffic goes to zero. • But with SEO, once you rank, you’re pretty much set. •  Once you actually rank, you don’t need to invest a lot of money into maintaining your current rankings.

11. SEO or PPC: What to Focus On When to focus on seo: • You Have a Very Limited Budget • You Can Rank For Informational Keywords • You Can Wait • You’re Good at Link Building

12. SEO or PPC: What to Focus On When to Focus on PPC: You Have a Consistent Ad Budget You Can Manage An AdwordsAccount You Have the Ability to Launch and Test Landing Pages

13. conclusion • In this ppt we have learned about the difference Between SEO and SEM, SEO or Search Engine Optimization, it is a method of improving website ranking and visibility on search engine. Whereas SEM or Search Engine Marketing is paid online advertising to boost visibility and drive targeted traffic. Find more.

14. Thank you