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Contact us:-988812225 https://techcadd.com/best-google-ads-course-in-jalandhar.php techcadd MASTER GOOGLE ADS FOR BETTER ONLINE RESULTS Start Your Slide
contents:- Introduction to Google Ads How Google Ads Works Types of Google Ads Campaigns Ad Creation and Optimization Bidding Strategies Landing Page Optimization Tracking and Analytics Best Practices & Common Mistakes Conclusion
google ads Introduction to Google Ads What is Google Ads? An online platform by Google to run paid ads across its networks. Importance of online advertising: Helps businesses reach target customers instantly. Brief history: Launched in 2000; now one of the largest ad platforms globally.
google ads How Google Ads Works Auction-based system: Ads compete in real-time auctions when users search. Keywords and targeting: Ads show based on selected keywords and audience settings. Ad Rank: Calculated using bid amount and ad quality (Quality Score).
google ads Types of Google Ads Campaigns Search Ads: Text ads shown on Google search results. Display Ads: Image/banner ads shown on websites and apps. Video Ads: Ads shown before or during YouTube videos. Shopping Ads: Show product listings with price and image. App Promotion Ads: Designed to drive app installs or engagement.
google ads Keyword Research & Targeting Keyword relevance: Choose keywords related to your product/service. Match types: Control how closely search terms must match your keyword. Research tools: Use tools like Google Keyword Planner for ideas.
google ads Ad Creation and Optimization Ad copy: Write clear, relevant, and action-driven text. Ad extensions: Add extra info like links, phone number, offers, etc. A/B testing: Test different versions of ads to see which performs better.
google ads Bidding Strategies Manual vs. automated: Set your own bids or let Google optimize automatically. Smart bidding: Uses AI to improve results (e.g., maximize conversions). Budget tips: Allocate budget based on goals and performance.
google ads Landing Page Optimization Ad relevance: Landing page must match the ad content. Mobile-friendly: Ensure page loads fast and works on all devices. Strong CTA: Use clear buttons or links to drive user action.
google ads Tracking and Analytics Conversion tracking: Measure actions like purchases, signups, etc. Key metrics: Monitor impressions, clicks, CPC, CTR, and conversions. Google Analytics: Integrate for deeper insights into user behavior.
google ads Best Practices & Common Mistakes Regular updates: Keep ads fresh and relevant. Avoid keyword stuffing: Focus on quality, not quantity of keywords. Use negative keywords: Prevent ads from showing on irrelevant searches
google ads conclusion Google Ads is a powerful platform that helps businesses reach their target audience, drive traffic, and increase sales through various ad formats and smart targeting options. By understanding how it works, choosing the right keywords, creating effective ads, and continuously optimizing campaigns, businesses can achieve strong results.