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Upcoming Trends in Digital Marketing

Digital marketing trends have become a necessity for every digital marketer in all business kinds. <br>As the global pandemic paced it's havoc among established and new-born businesses, digital marketers too accelerated their efforts in accomplishing the toughest challenges to reconnect with the world.<br>

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Upcoming Trends in Digital Marketing

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  1. www.dexceldigitalhub.com UPCOMING

  2. www.dexceldigitalhub.com Top Digital Marketing Trends In 2022 • Digital marketing trends have become a necessity for every digital marketer in all business kinds. • As the global pandemic paced it's havoc among established and new-born businesses, digital marketers too accelerated their efforts in accomplishing the toughest challenges to reconnect with the world.

  3. www.dexceldigitalhub.com AI-ridden world • Anticipate consumer behavior using predictive analytics and propensity modeling • Improve UX with AI-driven chatbots • Reduce cart abandonment • AI-generated content will increase credibility with customers • Measure performance from marketing campaigns • Suggest targeted content automatically • Reduce administrative tasks and save money

  4. www.dexceldigitalhub.com Content Marketing When developing a content marketing strategy in digital marketing, remember to include: • Content that uses Google’s E-A-T Philosophy: Expertise, Authority, Trustworthiness • Semantic keyword research that brings in similar terms to support your main unique keyword or phrase. • Use A/B Testing – you don’t want to set your SEO and forget it. Try A/B Testing on Title Tags and Meta Descriptions to learn what works best and what gets your target audience to respond.

  5. www.dexceldigitalhub.com Geofencing Technology • Geo-Fencing put simply is a “digital fence” around a specific location that will trigger ads to be delivered anytime someone enters into that specific zone. • This strategy can be as large or as small as you want it to be, you can geo-fence an entire city or you can geo-fence a single street or building. • Geo-Targeted ads will show to a user in a specific location whether that is by Country, City, State, Street, or Zip code. • However, these ads also include more targeting options such as age, interest, behavior, gender, etc…

  6. www.dexceldigitalhub.com Video Marketing • Whether you want to create product release videos, customer testimonials, or podcasts. • Today, over 70% of consumers have shared a brand’s video and over 50% say that their confidence in online purchase decisions is bolstered after watching a product videos. • Video marketing isn’t just about YouTube. • Moderndigital marketing trends offer more amazing ways to create videos using social media platforms like Facebook, Instagram, TikTok, etc.

  7. www.dexceldigitalhub.com Making the Move to Mobile-First Marketing • Due to the shift from desktops to tablets and smartphones, businesses need to create content that is mobile-friendly in order to rank higher in search engine results. • Your company’s information can be compiled as an app that can be downloaded on mobile phones and tablets or your website can be designed to easily adapt to mobile devices. • Content on smartphones and tablets loads faster with AMP (accelerated mobile pages).

  8. www.dexceldigitalhub.com Social Messaging Apps • Social media apps are yet another type of conversational marketing strategy.  • 54% of social media users utilize social media platforms to research products before purchasing them. • Each individual spends an average of 2 hours and 25 minutes on social media platforms. • 98% of businesses claim Instagram to be the most influencing platform for influential marketing, which is 44% higher than Facebook.

  9. www.dexceldigitalhub.com Visual Search • Visual Search by Image on Google and Lens by Pinterest where you literally point your smartphone camera at something, and the visual search will give you results of similar items. • Pinterest has even incorporated a Shop function where you can instantly purchase the item or items you find.

  10. www.dexceldigitalhub.com Predictive Modeling & Augmented Analytics • They are leveraged to anticipate consumer behavior and guide marketing efforts. • Used effectively, it can be a terrific way to stay ahead of consumer trends and increase competitiveness. • A good example of the statistical modeling that takes place in the marketing field is the Amazon Assistant, an extension on Chrome, that allows Amazon to make recommendations based on what you are currently searching for or viewing online. • Amazon in effect circumvents purchases from other retailers by presenting their goods and prices simultaneously.

  11. www.dexceldigitalhub.com DExcel Digital HubYour Lifelong Business Growth Partner. • Address: Haritara, Shivane-Haveli, Pune, 411023 • Email: Sales@DExcelDigitalHub.com • Website: www.dexceldigitalhub.com • Contact No: +91 8668252801 (What's app)

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