The Future after PGDM in Marketing Management in India

1. The Future after PGDM in Marketing Management in India PGDM in marketing is a high-end diploma course that allows candidates to gain specialization in marketing and the course equivalent value to a Master’s in Business Administration program. The companies always look forward to hiring candidates with a certification in marketing, and PGDM serves the purpose well. It’s a detailed course created to help students gain the necessary skills and knowledge required to build a career in marketing or a related field. Prominent career options after PGDM in Marketing Management: Brand Manager The managers working on this job profile are responsible for building and enhancing the brand’s image. The professional is responsible for handling media engagement, advertising, brand display, sales promotions, and similar activities. Unlike sales, it’s a dynamic field. Hence, the professional needs to have proper brand management techniques to attain success in this profession. Sales Manager A sales manager’s responsibility is to guide and lead the sales team. They also build sales targets, create a sales plan, provide sales training, analyze data, set sales territories and mentor the sales

2. team members. Plus, they are also involved in the firing and hiring process of the company. Overall, they help organizations meet the sales target by focusing on the activities aligned with the goals. Market Research Analysis After completing PGDM in marketing management, candidates can also consider building a career as a market research analyst. They work in different industry verticals such as entertainment, FMCG, media, and retail. The professionals handle the entire market analyses process. Additionally, they also submit reports about the ongoing trends, and the company builds growth strategies accordingly. It’s an ideal role for individuals with an analytical mindset. Digital Marketing It is one of the trending career options for candidates with a PGDM degree in Marketing. Digital Marketing is a dynamic field that includes several things such as Pay-Per-Click, Search Engine Optimization, Web Content Writing, Social Media Marketing, etc. Therefore, it’s a suitable career option for individuals with extensive knowledge of technological advancements and techniques used in digital promotions. Public Relations Manager A public relations manager handles communication between the public and the organization. The professional is responsible for maintaining a good image of the organization in the public domain. The professional looks after multiple projects of the company at a time. It’s a highly challenging job involving too much traveling. If you are willing to build a career in this field, then get admission into the PGDM program of Rajalakhshmi School of Business. Visit the website to access information on their admission criteria, course, infrastructure, and others. Final Say Besides the above, you can also find work opportunities as a product manager, marketing manager, media planner, and various other positions. After completing the PGDM in Marketing course, you’ll have ample opportunities to advance to higher positions. The course also guarantees better growth opportunities and increased pay across various fields such as advertising, sales, media, promotions, and entertainment. You can find various career opportunities in both the private and government sectors.