How to track the success of a PPC campaign

1. How to track the success of a PPC campaign? First, it's important to understand what are PPC campaigns. PPC or Pay-Per-Click works by matching individual advertisers to their ideal customers. Paying money to attract more people to your business' website, you can then use these new leads to promote other products or services. When you run PPC campaigns, the most important thing to measure your success is clicks. You need to know how many you get, where they're coming from, and what they contribute to your overall number of clicks. Managing PPC campaigns is a little tricky. The best way to measure the success of your PPC campaign is by tracking how much traffic you get from a given keyword. If it's too low, then you need more keywords or ad variations. If it's too high, then you may need to change your bid and/or keywords. QASpirit https://www.qaspirit.com/question/how-to-track-the-success-of-a-ppc-campaign Email ID: qaspirit.com@gmail.com Visit Us: https://www.qaspirit.com