PurinaCareers
Uploaded by
22 SLIDES
223 VIEWS
220LIKES

Test

DESCRIPTION

Test

1 / 22

Download Presentation

Test

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nestlé Purina Employment Brand

  2. Building the Brand • Questions • Continuous Change • Agenda • Social Media • Where Are We Now?

  3. Before Employment Brand • No overview of NPPC culture • Takes user directly to nestlejobs.com • Passive approach • No Interaction • No Services Offered • No Testimonials

  4. Strategy & Findings • Strategic Partnerships • Findings • Training and Development Opportunities • Casual, Collaborative Culture • Branded Marketing • Very low awareness of Nestle Purina as an organization • Market Research • No proactive investigation of NPPC as an employer • Social Responsibility/ Having a Purpose • Flexible Career Paths • Creative Agency • NPPC’s Employment Value Proposition: • Steering Committee of Senior Leaders • A Variety of Opportunity

  5. Competitive Advantage • Pets + People = a unique cause + a unique casual environment • Market leading company with personal opportunity to succeed and perform in a unique field. • Great Place to Succeed • Great Place to Be • Challenge • Getting on the radar in the first place (awareness/interest). • Balancing the two key advantages correctly: Additional Findings

  6. After Employment Brand(Launched website in 2007) • Showcase Purina as an innovative, dynamic, friendly company • Educates candidates on a career in Pet Care • Leverage real associates and unscripted videos to create a sense of transparency • Creates a value exchange highlighting 5 key factors of NPPC’s value proposition

  7. website Relaunchedin 2009

  8. RESULTS • In the last year we have spent $0 with recruiting agencies. • In 2005 we spent approximately 2.5 million with recruiting agencies.

  9. Where are we now?

  10. Website • Relaunchin Aug. 2013 • Why Change • How it Helps • Expected Changes • Reduction of copy • More focus on manufacturing • Improved usage of visuals/graphics • Connection with Purina.com • To gain a competitive advantage • Content • Functionality • Design • Linkage • More engaging content for candidates • Broader variety of functional areas will be covered

  11. Established partnership with Purina.com Status of Website Relaunch • Finalizing layout design • Life at HQ • Meet Mac • Factory Life • Concept highlighting what it’s like to work at our factories • Trainee Video • Overview of program & a focus on each discipline • Why Work at Purina? • Picture yourself at Purina • Developing revised copy • Creating new videos

  12. Social

  13. Enter Social SPACE in 2008 Enter Social SPACE • Started page in July 2008 • Follow an intern’s experience • Professional networking • Interact with our recruiters and ask questions • Repository of video content • Tweet relevant content • Job Slots Application directly from the page • Direct Sourcing

  14. College Focus to All CandidatesJanuary 2013

  15. Facebook (Fans) • Twitter (Followers) • YouTube (Views) • LinkedIn (Followers) • 2010 • 1,814 • 660 • 3,335 • n/a • 2012 • 4,819 • 1,068 • 6,491 • 11,999 Social Results • Current • 14,397 • 1,644 • 25,695 • 27,329

  16. New Strategy

  17. LinkedIn

  18. What Should I Wear? • Road Trip! • What does your office space look like? • Associate Spotlights • Hot Job! • Picture Yourself at Purina • Did you know?

  19. Contact Manager • Database to maintain contacts • (Career Centers, Professors, Students & Parents) • Housed on Facebook to allow others to enter their information • Potential platform to keep candidates updated • Launched in April

  20. Timing College Sweepstakes • February 12th – August 6th • Drawings: May 7th & August 6th • Prize • $1,500 • Incentive for Sharing • Less Information Required • Content • Awareness – only promoting the sweeps • Postings – email once positions available • Intern & Trainee Challenge • Person with most referrals wins a prize

  21. Moving Forward • Facebook, Twitter & Pinterest • YouTube • Blog • Extending the reach • More shareable content • Adding new videos in 2013 • Best practices in YouTube layout and design options • Exploring content • Drafting possible posts • Researching other employment brand blogs

  22. Additional thoughts?

More Related