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4-Step Marketing Formula to Startup Success - Pure Design Solution

Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.

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4-Step Marketing Formula to Startup Success - Pure Design Solution

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  1. ARE YOU A STARTUP?

  2. AGENDA 1. Current State Of Marketing Today. 2. Top Challenges In Digital Marketing For Startups. 3. How To Begin With Your Digital Strategy? 4. Our 4-Step Marketing Formula. 5. Special Offer. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  3. MARKETING MIX HAS CHANGED New Age Media • SEO • Paid Advertising • Social Media • Influencers • Chatbots and messengers • Email Marketing ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  4. HAVE YOU TRIED PAID ADVERTISING? DID YOU HAVE ANY LUCK? ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  5. Still stuck and not converting? ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  6. APPLY OUR 4-STEP MARKETING FORMULA? 1 2 3 4 Find Out What Is ‘REMARKABLE’ Build A Plan Based On ‘INSIGHTS’ Learn The Skills That ‘CREATE VALUE’ Select The Tools That ‘CONVERT MOST’ ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  7. STEP 1 – CREATE A BRAND VALUE MAKE YOUR BRAND 'REMARKABLE’ PACKAGE: Your product and services to make it irresistible. IDENTIFY: What’s the pain that you are solving? DESCRIBE: The innovation you are bringing. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  8. A SIMPLE INNOVATION CAN CHANGE The Innovation Of SLICED BREAD THE EQUATION American Bread Manufacturer – WonderBread introduced the concept of sliced bread into the U.S. market in 1930s. A simple innovation in the product became the biggest differentiator and stand out factor for the brand. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  9. Make your '#innovation’ part of your brand strategy and target the right set of audience to spread it.

  10. STEP 2 – FOLLOW A STRATEGY KNOW YOUR CUSTOMERS 1STSTEP Create ‘User Personas’ of your customer’s interest, likes & dislikes and their online search patterns. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  11. STEP 2 – FOLLOW A STRATEGY BUILD USER PERSONAS • Identify and list key personality features of a selected group of audience. • They will become ‘Early Adopters’ of your campaign. • Build your strategy and marketing plans around this set of audience in phase 1 of marketing. Example User Persona: Henrietta Rega is a Senior HR Manager with Teaneck NY, fastest growing companies in East Coast. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  12. STEP 2 – FOLLOW A STRATEGY IDENTIFY EARLY ADOPTERS The graph on the right denotes how to influence your target audience. Identifying an early set of promoters for your product will build consumer confidence early and spread it higher. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  13. STEP 2 – FOLLOW A STRATEGY CONDUCT COMPETITOR ANALYSIS • Define your goals and expectations from the campaign clearly. • Identify and set up metrics to measure results. • Create a ‘Leads’ tracker and make sure the data is entered correctly and consistently. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  14. STEP 3 – CREATE A CAMPAIGN THINK OF AN EXCITING MARKETING IDEA •Take a campaign based approach & nail your unique concept. •Create a campaign idea that really connects – emotional, humorous or one-of-a-kind innovative. What is it that will resonate with your audience? ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  15. STEP 3 – CREATE A CAMPAIGN ATTRACT YOUR CUSTOMERS TOWARDS YOU. • Identify the pain of your customers and how you can solve it? • Create a powerful bait that is aimed at solving their problem. • Embed that messaging through all selected online channels in form of videos, blogs, infographics, engagement posts and more. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  16. STEP 4 – SELECT THE RIGHT TOOLS IDENTIFY PLATFORMS THAT WORK BEST FOR YOU MYCA:LEARNING An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan. Mobile Ads Display Ads Text Ads ONLINE PR SOCIAL Publications News channels Influencers Bloggers Facebook Instagram Twitter YouTube LInkedIn @LEADS PER MONTH Brand Buzz and Leads ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  17. STEP 4 – SELECT RIGHT TOOLS TRACK AND MEASURE RESULTS 1. Define your goals and expectations from the campaign clearly. 2. Identify and list key metrics for measuring the campaign results. For e.g. Brand buzz, leads, conversions. 3. Track and record the metrics consistently and correctly through the campaign. 4. Analyze and build insights based on the past and current outcome. ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  18. FOCUS ON ‘OUTPUT’ MAINLY FROM OUTCOME TO OUTPUT • Use your ‘metrics chart’ to measure results of your campaign. • Have a 3-point follow up cycle – that’s super fast. • Track results – digital converts in many forms. Set Up 3 Follow-Up Cycles Record Every Conversion Track Leads ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  19. WHAT’S THE ROI? THE ROI = CONVERSIONS + BRAND VALUE + ENGAGEMENTS

  20. LET’S EVALUATE! 1. How much ROI did you get in your last campaign? 2. How many quality leads are there in your sales funnel? 3. Are you happy with your digital marketing results? ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  21. WE WANT TO OFFER YOU: 1. 5-point online assessment for your current online presence 2. Power Booster Go-To-Marketing Plan to get you started. 3. Three-month Action tracker to measure and record the output. 4. Special pricing 10% off on the first three month invoicing. We Power-Up Your Digital Marketing Campaign! ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  22. WE HAVE PROVEN TRACK RECORD We’ve helped 100+ brands to launch their digital campaigns. You Will be Next! ©2018 Pure Design Solution (A Unit Of PDS Enterprises Pvt. LTD) www.puredesignsolution.com

  23. DROP US AN EMAIL AND GET STARTED [T] +91 0124-4143050 [E] info@puredesignsolution.com MYCA:LEARNING [W] www.puredesignsolution.com An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan. Pure Design Solution A Unit of PDS Enterprises Pvt. LTD, A709, Ground Flr, Sushant Lok 1, Gurgaon Haryana

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