Steps to Improve Magento E-Commerce Store

1. Steps to Improve Magento E-Commerce Store

2. Magento • Magento is a very powerful and fast growing e-commerce platform which uses Zend PHP and MySQL databases. • Was originally developed by Varian Inc. a U.S. private company head quarters in Culver city, California, with assistance of Volunteers, • And was initially released on March 31 2008. Steps to Improve Magento E-Commerce Store

3. Advantages Steps to Improve Magento E-Commerce Store

4. Advantages Steps to Improve Magento E-Commerce Store

5. Steps for Improvement • Develop Good Content • Better Display and Presentation • Use of Social Log in option • Presence in Social Media • Better Customer Services • Tracking & Measuring Efforts Steps to Improve Magento E-Commerce Store

6. Develop Good Content Steps to Improve Magento E-Commerce Store

7. Develop Good Content • For e-commerce one thing that will never change is importance of quality content on website, • Content was, is and will be the most important factor to convert visitors of website into buyer. • Thus, as an e-commerce business owner one has to focus on developing content in most convenient way which is related to customer needs and preference. Steps to Improve Magento E-Commerce Store

8. Better Presentation of Content Steps to Improve Magento E-Commerce Store

9. Better Presentation of Content • E-Commerce Market is the market which is highly affected with the experiences of customer with website while purchasing. • Thus one should focus on the aspect by, • Creating better visuals and videos of Product, • Enabling Easy Navigation to check the Content on site, • Providing features to check the product in different size, • Easy Drag & Drop Option. Steps to Improve Magento E-Commerce Store

10. Enable Social Log in Option Steps to Improve Magento E-Commerce Store

11. Enable Social Log in Option • To make a separate Log in Id and then to access E-commerce Website may prove headache for site visitor, • Which may then after lead them to not purchasing from the website, • Thus one should provide the customer option for log in with their social account, • Which will help them to retain their customers. Steps to Improve Magento E-Commerce Store

12. Presence in Social Media Steps to Improve Magento E-Commerce Store

13. Presence in Social Media • Presence in Social Media helps one to, • Reach to the Target audience, • Stay Interactive with Customers, • Create Brand Awareness, • Increase and Spread the reach of business. Steps to Improve Magento E-Commerce Store

14. Better Customer Service Steps to Improve Magento E-Commerce Store

15. Better Customer Service • We are living in the world surrounded with services. • One should focus on their offerings and services to the customer to provide the customer best experience with company to create positive brand image. • It can be done through, • Easy Check in and Payment Process • Providing quick solutions to the problems • Providing Regular Updates Steps to Improve Magento E-Commerce Store

16. Tracking and Measuring Your Efforts Steps to Improve Magento E-Commerce Store

17. Tracking and Measuring Your Efforts • For an E-commerce Player it is necessary to keep track of their efforts and its results. • One with the use of tools like, • Google Analytics, • Web Master, • Extensions for Summary Report, • Can track the impact of all the activities and can measure the performance of E-Commerce site Steps to Improve Magento E-Commerce Store

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