Article Marketing 101
The catch-22 of Internet business is how to drive traffic to your site, even if they've never heard of your business at all. Most people who visit an online site will either find it through a search engine, hear the URL from an offline business that is online too, or have a friend tell them about a new website. In general, there are so many different sites out there competing for everyone's attention that to get noticed by new potential customers, you actually have to create content outside your website, preferably in high traffic areas, with links that go back to your products and offerings. That's where article marketing comes in. The purpose of article marketing is to gather attention from high traffic areas and bring them back to your site. Instead of relying on your website to attract people to it via the search engines, article marketing is a method where you actually go to places where large crowds of online viewers congregate and offer them valuable information that makes them want to learn more about you and your business. DONu2019T RELY ONLY ON YOUR WEBSITE COPY Your website copy is great for converting customers once they arrive at your site, but it's not enough to draw people to your website all on its own merit u2013 even with good search engine optimization techniques. Instead, you want to find multiple article directories where people are interested in reading various topics and submit your own articles to target the audience that might be interested in your products so that you can convince them to visit you online. After all, your website copy may be spectacular, but if no one reads it, you're not going to make many sales. You have to get people to your site first before you can actually sell them anything online. INCREASE YOUR TRAFFIC TO INCREASE YOUR PROFITS The best way to increase traffic to your site is to actually go out and find areas of high traffic and then drive some of that traffic back to your site. Article marketing does this exceedingly well for various reasons. One, people are always looking for fresh content, and article directories provide just that. Two, you are allowed to put backlinks to your website in the resource box, providing a conduit where traffic can flow back to your website from high traffic areas. Three, article directories provide a large audience to start, and it's easy to harvest some of that traffic. Finally, article marketing lets you market a niche via topics, keywords, and categories, making it easy to Article Marketing 101 - Page 3 attract highly targeted traffic that will be interested in your products and services and not just random traffic.
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