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10T-ShirtDesignTipsforBetterResults EveryonelovesagreatT-shirtdesign.Butwhatmakesforanimpressivedesignthatpeoplewanttorepeatedlywear?Althoughsomeofthegreatestdesignslooksimply,eventhesimplestdesignsneedtoavoidthemostcommonmistakestoachievethatgreatness. HerearemytenT-shirtdesigntips,basedon25yearsofexperienceinthecustomprintingbusiness. 1.Setamodestprintsize Theremaybethingsinlifewheresizedoesn’tmatter,butat-shirtdesignisnotoneofthem.Acommonmistakeispeoplesettheirdesigntostandardsize.Butstandardisclosetothemaximum,whichcanbetoolargeformostdesigns. Thesizeofadesignshouldbebasedonthepurposeoftheshirt,thepropertiesofthegarment,andthecharacteristicsofthedesignitself. Keepinmindthatcertainshapes,likecirclesandsquares,lookbetterwhensizedsmallerthanstandard.Considerthetotalsurfaceareaoftheprint,notjustthewidthandheight. Additional sizing considerations: Onesizedoesn’tfitall.ForlargerorderswithavarietyofT-shirtsizes,considerreducingtheprintsize on the smaller garments. Example: An 8″ wide chest print on youth tees and smalls, and a 10″ wideprintontherest. Certainstyleshavelimitedprintareas.Setyourprintsizetomeetstyle-specificrequirements.Examples: hoodies with front pockets have a max height of 10″ and stank tops have a much smaller printareathanT-shirts. Considercomfort.AlargeprintcanaffectbreathabilityandweighdownaT-shirt,especiallyonlightweightshirts.Example:Ifyou’remakingT-shirtsfora5Krun,agiantprintbecomesanuncomfortable“sweatpatch”. Don’tmakepeopleintobillboards.Eventhemostdie-hardfansofyourbrandmightbereluctanttowearaT-shirtthatmakesthemlooklikeawalkingad.Keeptheprintsizemodestandpeoplewillbemorelikelytowearit.
Gettheplacementright Printplacementdiffersfromprintlocation.It’stheexactmeasurementofwheretoprintthedesignwithinthelocation. Ifyou’rechoosinguniqueprintplacement,makesureyouhaveagoodreason.ManypeoplenewtoT-shirtdesigndon’tknowthatastandardfullfrontplacementisn’thalfwaybetweentheshirt’stopandbottom.It’sactuallyaround 4″ from the collar. So a common mistake is the belly print, and it’sneverflattering. Focusonfontsandtypography Typography,initsmostbasicform,isthevisualarrangementofwords(nottobeconfusedwiththefont,whichisthestyleofthetext).Anytimetextgetsprintedordisplayed,goodorbad,thereistypographyinvolved. Ingraphicdesign,typographyistheartoftypesetting:arrangingtypeinawaythatmakessense,alongwithchoosingappropriatetypefaces(fonts),makingsuretheletterspacingandlinespacingiscorrect,anddesigningthewaythewordsinteractwiththegraphicelementstobeaestheticallypleasing. Butyoudon’tneedtobeatrainedartisttogetthetypographyright.Youjustneedtofollowsomebasicrules. Takecarewithcomposition Compositionissomethingyoumayrememberfromyourhighschoolartclass.Everydesignhaselementsarrangedinrelationtoeachother,whichmakesuptheoverallcomposition.Gooddesignisallaboutcomposition. Typicalmistakesincludeelementsthataretoospacedapartorbuncheduptogether.Sometimestheentiredesigncanbeoff-balance,drawingtheeyetothewrongplace.Orifyou’reespeciallycareless,thetypereadsinthewrongorderandruinsthemessage.
5.Ensureimagequality Oneofthemostcommonproblemswithcustomer-submittedartfilesisthatimagesare“lowresolution”.Whatthatmeansistheydon’thaveenoughpixelinformationtogiveusthequalityanddetailsthatmakeforgoodprintquality. Ideally,imagesshouldbe200dpiorhigheratfullsize.Upto300dpiisbest.Imagesfromthewebaretypically72dpi,andnotatthesizetobeprinted. Anotherproblemwithlow-resimagesisvisibleartifactsfromcompression.Keepinmind,theprintwillonlybeasclearastheimagewe’restartingwith– sostartingwithahigh-qualityimageiskey. Becarefulwithcolors Colorchoiceisoneofthemostimportantdecisions.Notonlyfordesignreasonsbutifyouwantscreenprinting,tomakesurethejobfitsyourbudget.Morecolorsequalmorecostperitem. Typically,screenprintingisbettersuitedforsolidcolorsandalimitedcolorpalette. Considerthecontrast Contrastisapartofcolorchoice,butit’saspecificandimportantparttoconsider.Whatexactlyiscontrast?Itsthedegreeofvisualdifferencebetweenthedarkerandlighterpartsofanimage,orthewayshadesofcolorscorrespondtoeachother. High-contrastdesignsareeasiertoreadandmorein-your-face,whilelow-contrastdesignsaremoresubtle.Thestrongestcontrastisalwaysgoingtobeblack-on-whiteorviceversa.Brightcolorsonadarkbackgroundaregoingtobehighcontrast. Thedesignitselfcandictatetheoverallcontrast,asfarasthecontentandwhatcolorshavethemostsurfaceareaorarethemostdominant.Acrazy,eye-catchingimagealongwithsaturatedcolorswillgreatlyincreasethecontrastagainstaneutralbackground. 8.Invertnegativeimages Inversionisafairlycommonstepthatmustbedone,usuallywhenprintinglightinkonblackgarments.Unlessthereisaspecificreason,youprobablydon’twantyourphototolooklikeanx-ray.
Avoidover-complexity EveryoneknowstheadageK.I.S.S.(KeepItSimple,Stupid),whichappliestoT-shirtdesignasmuchasanythingelse.“Stupid” wasprobablyaddedjusttocompletetheacronym.It’srude,butgoodadvice. Thehumaneyecanonlyprocessacertainamountofinformationatonce,graphicsorotherwise.AndwithaT-shirtdesignyounotonlyhavelimitedviewingtime,butyou’reusuallyamovingtarget.Sokeepitsimple. Addborders,masks,andedges Manydesignsthatweprintfeaturephotographs.Aphotojustsittingonashirtwithplainedgescanlookboringorevencheapandunprofessional.Astraightforwardsolutionistoputaborderonit. Therearelotsofoptionsforbordersandedges.Themostsimpleisathinwhiteorblackborder,whichcaninstantlyimprovetheappearance.Butmaybeyoudon’twantittobesquare.Inthatcase,youcanusethe“mask” featureinourDesignStudio,whichgivesyouavarietyofshapestochoosefrom. PrintsouqhasvarietyofprintingsinHoodies,Polo T-Shirts,Round Neck T-Shirts,andSweat Shirts. Visittheirsitetoknowmore:https://www.printsouq.ae/