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How Social Media Marketing Works

How Social Media Marketing Works

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How Social Media Marketing Works

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  1. 2025 DEC 5 HOW SOCIAL MEDIA MARKETING WORKS –Understanding Strategies, Platforms & Engagement NATIONAL SCHOOL OF INTERNET MARKETING (NSIM)

  2. Introduction Social Media Marketing is a vital component for businesses looking to build an engaging online presence, as it allows them to connect with their target audience and increase brand awareness. –Promoting brands through social platforms –Building visibility & engagement –Driving traffic and conversions NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 3

  3. Key Components of SMM –Content creation –Posting & scheduling –Engagement with audience –Analytics & insights Social Media becomes integral part of our lives It has revolutionized the way businesses operate and communicate with their target audience. With billions of active users across various platforms, social media has created an enormous opportunity for businesses to reach out to their customers and potential customers. NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 4

  4. Popular Platforms –Facebook –Instagram –YouTube –LinkedIn –Twitter (X) –Pinterest NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 5

  5. How It Works: Step- by-Step –1. Identify target audience –2. Choose platforms –3. Create content plan –4. Run ads & campaigns –5. Engage consistently 6. Measure results Access to a large and diverse audience. A cost-effective way Direct engage to customers Brand reputation management NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 6

  6. Types of Content Social Media Ads –Images & graphics –Short videos & reels –Stories & polls –Blogs & articles –Memes & infographics –Targeted advertising –Custom audiences –Retargeting campaigns –Boosted posts NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 7

  7. Conclusion Social media has become an integral part of our daily lives, with an increasing number of users worldwide. The impact of social media on society and culture is undeniable, and it has also brought significant benefits to businesses. By leveraging social media marketing, businesses can reach a wider audience, increase brand awareness, and engage with their customers on a more personal level. NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 8

  8. Q&A Please feel free to ask any questions about this presentation. https://nsim.in/ Drop A Mail info@nsim.in Make a Call +91-9811020518 Mon-Sun 9am-7pm NATIONAL SCHOOL OF INTERNET MARKETING (NSIM) 9

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