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DIGITAL MARKETING COURSE 2

Digital marketing is the use of digital channels and technologies to promote products and services to consumers

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DIGITAL MARKETING COURSE 2

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  1. “CONNECT THE CONSUMER WITH DIGITAL WORLD”

  2. ABOUT DIGITAL MARKETING “Digital marketing is the use of digital channels to promote products and connect with potential customers” Digital marketing can be interactive, unlike traditional print or television advertising. It can help organizations improve brand awareness, generate leads, increase website traffic, and drive sales Marketing is the process of crafting and distributing intentional messaging to attract potential customers to your company's products or services.

  3. SERVICES PROVIDED  Content marketing Uses storytelling to create valuable, relevant content that's useful, educational, or entertaining to your audience..  Social media marketing Involves creating and sharing content on social media platforms to engage with users. Digital marketing agencies can help businesses manage their social media profiles, gain followers, and run paid advertising campaigns.  Email marketing Involves crafting emails that address your audience's questions and interests to capture their attention and boost engagement.

  4. SERVICES PROVIDED  Search engine optimization (SEO) Helps your company rank well on search engine results pages (SERPs). Pay Per Click Pay-per-click (PPC) is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It's a way to "buy" visits to a website, in addition to driving organic traffic. • Marketing analytics Marketing analytics is the process of collecting and analyzing data related to marketing to gain insights and optimize business objectives

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