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Marketing Made Modern: Thrive in the Digital World

Discover top-notch digital marketing training at our Laxmi Nagar institute. Learn SEO, social media, Google Ads, and more from industry experts. Gain hands-on experience, practical skills, and certifications to boost your career. Join us today and step into the future of digital success with confidence and creativity.

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Marketing Made Modern: Thrive in the Digital World

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  1. INTRODUCTION TODIGITAL MARKETING Digitalmarketingisthe actof promotingproductsand servicesthroughdigital channels,suchassocialmedia, Digitalmarketing,alsocalled onlinemarketing,isthe promotionofbrandsto connect with potentialcustomersusing theinternetandotherformsof digitalcommunication.This includesnotonlyemail,social media,andweb-based advertising,butalsotextand multimediamessagesasa marketingchannel. SEO,email,and mobile.Itisa formofmarketingthathelps businesstoreachtheirtarget audiences,buildrelationship, andboostsalesthroughdigital channels.Digitalmarketing utilizesacombinationoftools suchasanalytics,socialmedia, contentmarketing, search engineoptimization(SEO), searchenginemarketing(SEM), emailmarketing,mobile marketing,andmoretocreate aneffectivedigitalpresence.

  2. DIGITALMARKETINGTECHNIQUES SEO(SEARCH ENGINE OPTIMIZATION) SEM(SEARCH ENGINE MARKETING) SMO(SOCIAL MEDIA OPTIMIZATION) SMM(SOCIAL MEDIA MARKETING) WHATSAPP &SMS MARKETING E-MAIL MARKETING CONTENT MARKETING AFFILIATE MARKETING

  3. TYPESOFSEO(SEARCHENGINE OPTIMIZATION) WhiteHatSEO BlackHatSEO GreyHatSEO • WhiteHatSEO:-To workunderthe guidelinesofthesearch engineiscalledWhite HatSEO. • BlackHatSEO:-To workagainstthe guidelinesofthesearch engineiscalledBlack HatSEO. • GreyHatSEO:- Combinationofboththe guidelinesofsearch engineiscalledGreyHatSEO.

  4. Webtrafficreferstothe number ofvisitorsandthe amountofdataexchanged betweenawebsiteandits usersovertheinternet.Itisa measureofthepopularityand engagementof awebsite. ImportanceofWebTraffic WHATIS WEB TRAFFIC? 1.Measuringwebsitesuccess: Webtraffichelpsmeasurethe successofa websiteandits content. 2.Understandinguser behavior:Analyzingweb trafficprovidesinsightsinto userbehavior,suchaspages visitedandtimespentonthe site. 3.Improving userexperience: Webtrafficdatacanbeused toimprove theuser experienceandoptimize websitedesign. 4.Drivingbusinessgrowth: Increasedwebtrafficcanlead tomoreconversions,sales, andrevenue.

  5. TYPESOF WEB TRAFFIC:- OrganicTraffic- OrganictrafficinSEO referstowebsitevisitors fromsearchengineswho foundyoursitenaturally, withoutpaidadvertising. SocialTraffic- SocialwebtrafficinSEOrefers tovisitorscoming to yourwebsitefromsocial mediaplatforms. InorganicTraffic- Inorganicwebtrafficin SEOrefersvisitors comingfrompaid sourceslikeads,not organicsearchresults. DirectTraffic-Directtrafficin SEOrefersto websitevisitswhere thesourceofthevisit can'tbeidentified. ReferralTraffic- Referraltrafficin SEOisvisitorscomingfromotherwebsites likelinks,andsocial mediaorarticles.

  6. WhatisSearchEngineBots/crawler/Algorithm/Spider? GoogleBots (Crawleror Spiders)are automated programsthat discoverandindex websitecontentfor googlesearch. • Whatis backlink? • BacklinksinSEOarelike credibilityvotesfrom otherwebsites, influencinghowhigh yourwebsite ranksin searchresults. • WhatisIndexing? • SearchengineindexinginSEOistheprocess wheresearch engineslike agooglestoreand organizeyourwebsite's contentsoitcanbeshowninsearchresults. • WhatisCrawling? • Crawlingin SEOislikea searchenginesendingoutautomatedexplorestodiscoverallthecontent onyourwebsite.

  7. WhatisPageAuthority? Pageauthority(PA)isamatric usedinsearchengine optimization(SEO)topredict howlikelyaWebpageisto rankhighlyinsearchengine results. WhatisDomainAuthority? Domainauthority(DA)isasearch enginerankingscoresthat predictshowwellawebsitewill rankinsearchengineresults page (SERPs).It'smatricdevelopby Moz,apopularSEOsoftware company,andcoursesrangefrom 1to100withhigherscores indicatingagreaterlikelihoodof rankingwell.

  8. WhatisNofollowlink? Whatisdofollowlink? Adofollowlinkalsoknown asa"follow"linkisahyper linkthatallowssearch enginestocrawlerand followthelinkedwebsites Dofollowlinkscanbehelp improveawebsite'ssearch enginerankingbypassing on"linkjuice"andauthority tothelinkedsite. Ano-followlinkisa linkthathasandHTML tagcalledrel="no follow"thattellssearchengineto ignoreitnofollowlink don'tpasspagerank orSEO"linkjuice" fromonewebsitesto another,so theylikely don’taffectsearch enginerankings.

  9. Whatis Directory Submission?

  10. WhatisClassified Submission?

  11. WhatisImage optimizationand Submission?

  12. WhatisSocial Bookmarking submission?

  13. Formoreinformationclick thebelowlink https://www.dicslaxminagar.com/digital-marketing-course-in-laxmi-nagar.php

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