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Digital Marketing /ISEES

Introduction and basic information of digital marketing <br>

Pranali3
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Digital Marketing /ISEES

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  1. Digital marketing Created by Pranali

  2. Digital marketing • Introduction • Offline vs Online Marketing • Channels of Digital Marketing • Agenda for SEO • How search Engine works ? • SEO Basics • On Page SEO • Off Page SEO

  3. INTRODUCTION • What is Digital Marketing? • It is a combination of two words. • Digital marketing simply means online marketing. • Role of digital marketing is to connect customers using internet. • The production of product/services or brand via one or more forms of electronic media.

  4. Online vs offline marketing Factors Offline Online Types of Market Schedule Campaign Communication Tracking Budget Outbound Marketing Long term Static Unidirectional Offline High Inbound Marketing Short term Dynamic Bidirectional Real time Analytics Comparatively low

  5. Channels of digital marketing Search Engine Optimization ( SEO ) Pay per click ( PPC ) Social media marketing ( SMM ) Email marketing Content marketing Online reputation management Mobile marketing

  6. Agenda for seohow search engine works ?

  7. Seo basics SEO stands for Search Engine Optimization , which is the practice of increasing the quality & quantity of traffic to your website through organic search engine results SEO ON Page OFF Page SEO Ranking Is based on : • Search engine algorithm 200+ factors • Page level factors • Site level factors • Backlink factor

  8. ON PAGE SEO On-page SEO is used for optimizing individual web pages in order to rank higher and to earn more relevant traffic in search engines. On page search engine optimization , optimize the elements on website. On page SEO done at content and code level.

  9. Off page seo Off-page optimization used to improve the position of a website in a search engine results page(SERPS). Off page SEO is also used in promotion methods like blogging, website design, social bookmarking, content writing etc..

  10. Thank you

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