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Developing & managing an e-commerce website is a daunting task. Functioning of the site & setting up digital marketing parameters have to run parallel. Any one not in place will result in a failure for sure.
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Developing & managing an e-commerce website is a daunting task. Functioning of the site &
setting up digital marketing parameters have to run parallel. Any one not in place will result in a
failure for sure. Having a user friendly website is a good start to bringing in traffic, it’s not
always enough. Many e-commerce do not realize as you need to marketing for a product, in a
similar manner website also needs to be promoted. So here are 5 great tips which I would like to
share with you which will help you in increasing traffic.
1.Elicit User Review -
Online reviews play a big role in closing a sale also make online marketing more authentic to
stay away from negative looks. 79% of consumers trust online reviews as much as personal
recommendations. No marketing gimmick, no luring discounts can attract an audience to
purchase but online reviews and feedbacks.
Therefore make sure there is a system in place for asking reviews. Like, after a product is deliver
send a mail asking for rating and reviews and give some reward points on competing it.
2.Advertising on Social Media –
As I told, you have to promote your website by consulting an expert internet marketing guy to
proceed to your business objective. Social media sites like Facebook, twitter, Instagram & many
more are a perfect platform to cater to your audience. Once you gradually build a loyal audience
it becomes the best way to advertise new product, a big sale, a special offer or share news about
customers. You can also opt. for paid social advertising to fasten up the process. Analytics help
in giving an insight as to which kinds of posts are performing well.
3.Start a Product Blog –
Blogging gives a detailed picture about the product. People like to conduct research before
purchasing & blog is just a perfect platform to showcase it. It helps potential buyers to zero down
on the product and make a purchase. Blogs work great for adding fresh content, improving
stickiness, receive serious feedbacks. Apart from just showcasing the specification, also write
about how products have helped in challenging areas and its USPs.
As per the data of emailexperts, the avg. return for every $1 spent is $44.25(Approx.). Is there
any better way to generate more sales than email? So what exactly you need to do is categorize
it. Category can be such a. People who are purchasing your product? B. People who have sent
enquiries C. People who reached the end and left the page mid way & so on. Create an account
with mail chimp or similar software to store the leads and send customize mailers to them as per
5.Google Ad words & other paid sites –
Google ad words are great marketing software to promote your products online. It helps to
advertise in google search results to drive in instant traffic. Its brilliant for instant visibility,
branding , seasonal promotions and so on. Google has also partnered with various sites, hence
you can choose which sites you want your ads to be shown.
Concluding I would say that, if an e-commerce website uses these 5 tools strategically, it would
end up getting brilliant results. I would strongly suggest going for a marketing agency to plan
and act on your company behalf. There is a company called Linsad Malaysia which offers these
services and have a huge gamut of experience to deliver the same.
LINs Advertising & Marketing Sdn Bhd
72-1, 2, 3 & 4, Fraser Business Park,
Jalan Metro Pudu, 55100 Kuala Lumpur.
Tel:+603 9221 3388
General Fax:+603 9223 8688
Email: [email protected]