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BEST DIGITAL MARKETING IN JALANDHAR
What is Digital Marketing? • Definition: • Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers online. • Key Elements: • Internet • Mobile Devices • Social Media • Search Engines • Email
Course Objectives • Understand the fundamentals of digital marketing • Learn key tools and platforms • Build and execute digital campaigns • Analyze and optimize marketing performance • Prepare for digital marketing certifications
Types of Digital Marketing • Search Engine Optimization (SEO) • Pay-Per-Click Advertising (PPC) • Social Media Marketing (SMM) • Email Marketing • Content Marketing • Affiliate Marketing • Influencer Marketing
Search Engine Optimization (SEO) Key Topics: Definition: • On-page SEO • Off-page SEO • Technical SEO • Keyword Research • Google Algorithms SEO is the process of optimizing websites to rank higher on search engines organically.
Social Media Marketing (SMM) • Definition: • SMM involves using social platforms to connect with audiences to build brands, increase sales, and drive traffic. • Popular Platforms: • Facebook • Instagram • Twitter/X • LinkedIn • TikTok • YouTube
Definition: CONTENZ Formats:: Content marketing is a strategy to attract and retain customers by creating and sharing relevant, valuable content. • Blogs • Articles • Videos • Infographics • E-books MARKETING Formats: 11
Conclusion of Digital Marketing 1 2 Key Takeaways: Digital marketing is no longer optional; it's essential. In today's connected world, businesses must embrace digital platforms to reach and engage with their target audience effectively. By leveraging tools like SEO, social media, content creation, PPC, and analytics, marketers can create meaningful brand experiences and drive measurable results. Key Takeaways: ✔ Digital marketing helps businesses build global visibility and local engagement. ✔ It offers real-time data and performance tracking for smarter decision-making. ✔ Creativity, strategy, and technology work together in digital marketing success. ✔ Continuous learning and adaptation are key due to rapidly evolving trends. ✔ Whether you’re a student, entrepreneur, or professional, digital marketing skills open doors to vast career opportunities.
Transition to Tools and Platforms Learning about marketing channels is just the first step. To truly succeed in digital marketing, you need the right tools and platforms. In this next section, we’ll discover the essential tools every digital marketer must know—whether it’s analyzing website traffic, running ad campaigns, creating visuals, or managing social media.
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