PPC Ad copy writing is what you make of it. If you hate it, it’ll be a drag, but if you embrace it and just creative with it once in awhile, you’ll find the words flowing out of you like Shakespeare./nThis guide is by Elizabeth Marsten from Portent Interactive.
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poetry in marketing
Would Your Mom Click on That?
You know…the keywords
We don’t need no stinking keywords!
Go Back to Google AdWords!
Pick one of the keywords you wrote down.
Write a headline for the audience with that keyword.
Do NOT limit yourself to “best practice.”
Noisy, tasty, smelly, sporty, mean, creepy, serious, dirty, guilty, nerdy, egomaniacal, girly, teen, for bros, fast, slow, aggressive, passive-aggressive, sad, happy, bored, excited, nice, surprise, casual, formal, passionate….