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poetry in marketing
Would Your Mom Click on That?
You know…the keywords
We don’t need no stinking keywords!
Go Back to Google AdWords!
Pick one of the keywords you wrote down.
Write a headline for the audience with that keyword.
Do NOT limit yourself to “best practice.”
Noisy, tasty, smelly, sporty, mean, creepy, serious, dirty, guilty, nerdy, egomaniacal, girly, teen, for bros, fast, slow, aggressive, passive-aggressive, sad, happy, bored, excited, nice, surprise, casual, formal, passionate….