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With the right salon management software, you donu2019t have to worry about putting in the extra effort of attracting clients as the software will be the main attraction, after the services.
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The biggest challenge for the beauty services industry is gaining new clientele. Keeping the calendarconsistentlybookedcanbeoverwhelming. Whileyoumightalreadyhavealoyalcustomerbase, clients slow down over time. You will only have customersaslongasyoukeepupwithtrends. According to a survey by Lockhart Meyer, most salonsandbeautycorporationslosebetween10- 25%ofclientsannually.Thismeansthatyoucould loseoverhalfyourclientsinthreeyears. Unfortunately,thisseemstobethenaturalcycleof theindustry. Keepreadingifyouarelookingforwaystoexpand your clientbase.
Thestruggletofindnewclientsisnever-ending.Youneedtodo your research before figuring out how to make your business successful. Going through the various 101 articles can get overwhelming,especiallyifyoudon’tknowwheretobegin. Whiletherearethousandsoftricksavailable,wehaveresearched andbroughtyouthetopthree.Withtherightsalonmanagement software,youdon’thavetoworryaboutputtingintheextraeffort of attracting clients as the software will be the main attraction, after theservices. The 3 Best Methods For AttractingNewClientsTo YourSalon
1. CleanUpYourOnline Profiles Thefirststepistomakesureyourbusinessisonline.Havingan onlinepresenceisvitaltodrawinamorediverseclientbase. Appearingonlineonalltherightplatformscanhelpinthe expansion. Theaimisforyournametoappearonsearchengines,sothey findyourbusinesswhenlookingfor“Bestsalonsinmyarea”. CleanUpYourSocialMediaProfile: Instagramisthebreadandbutterofbeautybusinesses.If you have multiple existing social media platforms, you’re overworkingyourself.Allocatingsomeefforttoyoursocial media can ensure you’re more practical and garner more clients. YoucanusesharingsoftwarelikeBufferandHootsuiteto sharephotosonmultipleplatformssimultaneously.
2.InvestInYourImage Since your online profile is accurate, you can start attracting newclients.Ifyouwanttogetmorebeautyclients,youhave toinvestinbeauty.Thetrickhereistofocusonthebasicsand notgetsweptupbymarketinggimmicks. Thewayyourbrandisperceived,akathe“image”,iseverything andshouldbeyourprimaryfocus.Postingaboutthegorgeous hairstylesandlooksyouworkonwillgetyoumoreattention. Theonlydownsideisthatitishighlytime-consuming.Follow thesetipstogetthebestphotos: Get good selfies Get goodlighting Usefiltersonyourphotostoimprovequality Pay attention to your beauty regime Improveyourexistingskills. Promote yourInstagram
3.InfluenceYourFriends& ExistingClients SinceyourprofileisfantasticandyourInstagramisflourishing,it istimetouseyournetworktoyourbenefit.Networkingisvery beneficial to lure more clients to your spa. Advertise better by sendingthemyourgooglebusinesslinktoreviewit. It doesn’t matter if you have fantastic service if you have no customerstoshowforit.Thebestwaytogetmorepeopleisby leveragingyourexistingclientele.Here’show: Doawalloffameoraselfiewallwithyourclients,friends,and family. These photos will add to the ambience of the salon and encouragemovement. Share your clients’ before and after photos to post on Instagrameachweek.Collecttheirimageswithconsent,and schedule them as frequently as you can. Use a flattering captionforyourclientandtagthemaswell. Get help from friends and family: Getting someone you alreadyknowtobeyourclientisdifferentfromwinningover someone new. So, use your friends and family as leverage whenluringnewclients.
That’sprettymucheverything.Usingtherightsalonpossoftwaredoesnothavetobe difficult,nordoesgarneringnewclientsforyoursalon.Allyouhavetorememberisto focusonimprovingyourimageandhoningyourskills. ContactUs Reachouttousforinquiriesorcomments. posbookdm@gmail.com EMAILADDRESS 9535010403 PHONENUMBER www.posbook.in WEBSITE