The Basics of App Store Optimisation in 2015 - PowerPoint PPT Presentation

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The Basics of App Store Optimisation in 2015

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  1. The Basics of App Store Optimisation in 2015

  2. Basics Introduction Basic Means Keyword Search Brainstorm Evaluation Visuals Apps Developed By PixelCrayons Reviews and ratings Why PixelCrayons

  3. What is an App Store Optimization (ASO) App Store Optimization (ASO) is similar to Search Engine Optimization (SEO). SEO is for web content whereas ASO is for mobile apps. It is the process through which the visibility and popularity of an app in an app store is increased. As the visibility of an app in the app store increases, the number of downloads of that app also increases.

  4. Why & How is it done? App Store Optimization is done basically to divert the traffic to your app. In order to achieve that feat, you need to put up content that people search in the app store. Be it an - app name, app description, app logo or the screenshots You have to make sure that you put content that will project the app to the users and increase its popularity.

  5. Australia Number: T: +61 2-8015-5687 (1300 - 2300 HRS AEST) US Number: T: +1 347-630-9630 (0400 – 1330 HRS EST) UK Number: T: +44 1923-606-162 (0900 – 1900 HRS GMT) Continue Reading From Next Slide..

  6. Keyword Search This method is similar to that employed in SEO. Using analytical tools, you have to find out the most searched keywords related to your app. And then, you have to plant these words strategically in the page content in the app store, so that the search using those keywords will have the most probability of finding your app. This is the best way to obtain organic and natural flow of traffic to your app in the app store.

  7. Brainstorm The Keywords First step is to make the list of keywords you need to focus. Regardless of whether you’re marketing a website or agency app, you need to get into your user’s mind. What if, you have a little research experience? Here are the tips & tricks marketers use to think up keywords while starting from zero. Do some competitive research - Look through your competitors’, app reviews looking for common terms.You can focus on functions and use cases of the applications.

  8. Evaluate Your Keywords You need to trim down the list. Obviously you don’t want to put in your efforts which are not performing well. How would you find out that which keyword is performing or not? a) Relevance: Choose the keywords which should direct the customers to your app. Don’t waste your efforts by listing irrelevant keywords just because you see them trending. b) Competition Level: Millions of apps comes with the natural competition for some keywords. Primary focus should be getting top of the list in which you can. Suggested Tool: Google AdWords Keyword Planner c) Traffic: Search volume of the keyword should be considered while shortlisting the keyword. Suggested Tool: Google AdWords Keyword Planner

  9. Visuals Visuals are the main features of your app that attract the attention of the users. It is crucial that you put up the most appealing images in areas such as app logo and screenshots. The first two screenshots are the most important ones as those will be displayed first in your app, putting up a video trailer is another useful way of attracting traffic. Make sure that you include the most appealing features of your app in the most eye-catching manner in the video. App designed & developed by

  10. Apps Developed By PixelCrayons

  11. Australia Number: T: +61 2-8015-5687 (1300 - 2300 HRS AEST) US Number: T: +1 347-630-9630 (0400 – 1330 HRS EST) UK Number: T: +44 1923-606-162 (0900 – 1900 HRS GMT) Continue Reading From Next Slide..

  12. Reviews & Ratings Customer Reviews and ratings play an important role in directing traffic to your app. In your app, add a feature to ask the user to rate and review the app every now and then. Ensure that the first two reviews that you put in your page in the app store is the best reviews that you received.

  13. PixelCrayons and App Store Optimization PixelCrayons is an award winning digital agency which specializes in web and mobile design and development, along with marketing solutions. It has all the right tools required to keep the traffic flow to your mobile app, up and running. PixelCrayons will help your app reach popular charts in no time with its efficient and creative App Store Optimization techniques. You will most definitely be happy with the results you get.

  14. Reach Us At :- Facebook : https://www.facebook.com/PixelCrayons Twitter:https://twitter.com/PixelCrayons Google+: https://plus.google.com/+Pixelcrayons/posts LinkedIn: https://www.linkedin.com/company/pixelcrayons Contact Details Australia Number: T: +61 2-8015-5687 (1300 - 2300 HRS AEST) US Number: T: +1 347-630-9630 (0400 – 1330 HRS EST) UK Number: T: +44 1923-606-162 (0900 – 1900 HRS GMT)

  15. Thank You!