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1. Digital Marketing

2. Search Engine Optimization • What is (Search Engine Optimization) SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.....

3. Types of SEO… • SEO are classified into two broad categories: • White Hat SEO: White Hat SEO refers to usage of optimization strategies that focus on human audience opposed to search engine & follows SEO rules. Black Hat SEO:Techniques that search engine do not approved or attempt to minimize the effect of this techniques are also known as spamdexing.

4. Web crawler • It is also known as spider or Google bots. It is a software component that traverses the web to gather information. • Search Engine Working • Web crawler, database and the search interface are the major component of a search engine that actually makes search engine to work. Search engines make use of Boolean expression AND, OR, NOT to restrict and widen the results of a search. Following are the steps that are performed by the search engine: • The search engine looks for the keyword in the index for predefined database instead of going directly to the web to search for the keyword. • It then uses software to search for the information in the database. This software component is known as web crawler. • Once web crawler finds the pages, the search engine then shows the relevant web pages

5. Google Algorithm 1.Panda -It’s all related with “quality content” in your website. Quality Content: • •Your content must be unique. • •User friendly/ user engaging. • •No Keyword Stuffing • •Keyword density must be 2-3 % only.

6. 2.Penguin -It’s all related to “Quality links” in your websites (Real time algorithm). Quality Links : • •High authority site Link • •Relevant link building Avoid: • •Paid link building • •Spam link building • •Irrelevant link building

7. 3.Humming Bird – It gives you fast and accurate result of your queries in search engine. It analyzes of each and every word meaning and gives you the answer. Google Hummingbird is part of the main Google search algorithm and was the first major change to their algorithm since 2001. But what is different about Hummingbird is that this one is not specifically a spam targeting algorithm, but instead an algorithm to ensure they are serving the best results for specific queries. 4 Pigeon Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters

8. Keyword Research and competition A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. • Types of keyword in SEO: • 1.Short tail keyword: -2,3 words per Keyword For Ex. 1. Hotel in pune 2. Samsung mobile phone • 2. Long tail keyword: -3,4 words and more For Ex. 1. Best veg-non veg hotel in pune 2.Samsung mobile phones under 10000 rupees

9. Best Places to Put Keywords Here is a list of places where you should try to use your main keywords. • Keywords in the <title> tag(s). • • Keywords in the <meta name="description">. • • Keywords in the <meta name=keyword">. • • Keywords in <h1> or other headline tags. • • Keywords in the <a href="http://yourcompany.com">keywords</a> link tags. • • Keywords in alt tags. • • Keywords in <!-- insert comments here> comments tags. • • Keywords in the URL or website address.

10. Tools : • 1. Keyword planner (for keyword research) • 2. Spyfu and k-meta (for competitor keyword research tool) • 3. SEMrush

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