Philip Anandaraj’s Take On The Hotel Industry

1. Philip Anandaraj’s Take On The Hotel Industry www.philipanandaraj.com

2. The hotel industry accumulates varied services dealing with guest accommodation or lodgings. In the larger scenario, the hotel industry is not just limited to hotels, it extends to different forms of overnight accommodation, including motels, traveler-hostels, inns, and guest houses. Any kind of long-term or permanent form of accommodation usually gets excluded. Born in India, Philip Anandaraj has juggled his hands in many industries and gained invaluable experience. Other than work experience he also has academic knowledge in diverse fields such as Hospitality, Tourism, Environmental Projects, and Aviation Business Management. For better exposure, he has traveled to different countries, interacted with different people, and analyzed important market and management traits that he now implied in his brainchild establishment - NURONTEK. The idea is to bring together human intelligence and artificial intelligence. The Market

3. The 2021 Trends Reshaping Hospitality Industry The hospitality industry is very dynamic. The trends keep changing depending on internal and external variables affecting the industry. The Covid pandemic has been a very prominent trendsetter this year. People’s perspective has drastically changed and many new trends can be witnessed that have a direct influence of the pandemic.

4. Staycations The two terms work from home and staycation have become immensely popular during these covid hardships. The pandemic compelled people to not step out of the home. With the aid of technology, work was not compromised and houses took place of office. Being at all the time generated the feeling of being stuck and tempted people to go on vacations. Work from home became work from vacation places. Options like Airbnb, Tourist-hotels gladly entertained their new guests who now didn’t just come to enjoy the scenic beauty and tourists spots but also to finish their reports and PPTs. Facilities like high-speed wifi, affordable prices became the new luring hack.

5. Contactless Technology Contactless technology is being highly demanded in today’s times. People want to step out but they are still fearful regarding the evils of the covidvirus. In such a situation, assuring your customers of safety measures and prioritizing their health comes across as a great advantage. Technology-assisted options tremendously enhance the experience of your guest. Services are getting more and more digitalized, from mobile check-in, contactless payments, voice control, to biometrics technology has made everything efficient and effortless. However, only a specific section of society can afford the high-tech installation in the hospitality industry. The hoteliers depending on their target audience can employ these technological upgrades to cater to the growing demand

6. Personalization With increasing technological upgrades, the expectations of guests also increase. Every individual enjoys getting special treatment, and the hospitality industry is majorly dependent on customer satisfaction. Philip Anandarajbelieves the more open you are to different cultures and perspectives, the more diverse and successful your approach can be. Hoteliers are exploring all the possible tools to provide special treatment to all their guests through personally greeting the guests via while Mailchimp and other e-mail marketing tools. Personalized communication works like a deal maker in the hotel industry. The advancements allow the research department to look into the preferences and habits of their target audience and deliver brand messages to them in a very personalized manner. Social media is excessively used to initiate such conversations, approach the audience, and create a brand presence.

7. Budget-Friendly Hotels that offer the best services at the most decent price always stay ahead of the race. The industry experiences cutthroat competition where everyone wants to take the lead. Spend wisely philosophy hits harder at testing times like this pandemic has made us all go through. People want to spend on recreation but they want to indulge in conscious buying. Minimalism is also one of the trends people are entertaining these days. How a hotelier manages to balance the demand of comfort and pleasure along with a pocket-friendly budget depends on their understanding of the market and their resource allocation ability.

8. Conclusion Philip Anandaraj has work experience of more than 40 years. He is well-read and well-traveled and handled crucial managerial positions at various organizations. He is also supporting small-scale startups through investing in potential holding ventures. His organization NURONTEK prepares the team members to face the challenges and bring the best possible output even in the worst situations. One can draw many important learnings from his academic and professional experience in the hospitality industry.