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What’s with the weather?. I am a winter person. From a “Winter Family”…. My father was a speed skater My brothers were all state skiers My children are all skiers/snowboarders My daughter was on the US Snowboard Tea

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i am a winter person
I am a winter person
  • From a “Winter Family”….
  • My father was a speed skater
  • My brothers were all state skiers
  • My children are all skiers/snowboarders
  • My daughter was on the US Snowboard Tea
  • One brother was technical director for the ski and snowboard events at the SLC Olympics
slide13
We go into each winter as if it was going to snow every night and the sun will shine every day.
let it snow
Let it Snow!
  • The marketing plan is set
  • The advertising is in place
  • The website is ready
  • The e-blast lists are set up
  • The 800 phone line is updated
  • The events are ready to go
and we wait for the snow
And we wait for the snow!

When it snows the hotels are full

The restaurants are busy

There are lines at the gas stations are party stores …..everyone is happy….

october 26 2001
October 26, 2001

Nice early start to the season…

march 21 2002
March 21, 2002

Nice late season blizzard…

and very little in between
And very little in between

No pictures

Too depressing

so what are we going to do
So what are we going to do?
  • Blame the weatherman!
  • Move to a different state?
  • Encourage non snow dependant activities, events and attractions.
first night cadillac
First Night Cadillac

A 12 Hour Family Oriented Alcohol Free New Years Eve Celebration held in Downtown Cadillac, along the lakefront at the school campus.

encourage the festivals
Encourage the Festivals
  • North American Snowmobile Festival attracts visitors even if there isn’t snow
  • Back up plans are always in place
encourage alternative events
Encourage alternative events

Oldsmobile Outdoor Club

900 GM-UAW Families

Visit Cadillac in late February for an ice fishing winter carnival.

snow cross racing
Snow Cross Racing

City and County

co-operation hauling snow to the fairgrounds for the Snowcross Racing

encourage new connecting trails
Encourage new connecting trails

New Yuma to Mesick to Copemish Trail will be in place by 2004

This will connect Cadillac to the Benzie Trail System

If there is more snow in Benzie than Cadillac we can still house the snowmobilers

new us 131 bypass trail
New US 131 Bypass Trail

Will link the White Pine Trail to this new trail and connect with Miss-Kal Trail, Grayling, Gaylord, Cheboygan and the Bridge.

Someone is bound to have snow

Continue to be involvement in trail development in the State of Michigan

finally
Finally

You can’t buy snow!

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