By laura lenker miranda zimmerli chanakarn laotrummanon nawat vongwattanakit
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By Laura Lenker Miranda Zimmerli Chanakarn Laotrummanon Nawat Vongwattanakit. History. In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf Dassler ”

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By laura lenker miranda zimmerli chanakarn laotrummanon nawat vongwattanakit l.jpg

By

Laura Lenker

Miranda Zimmerli

Chanakarn Laotrummanon

Nawat Vongwattanakit


History l.jpg
History

  • In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler

  • In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf Dassler”

  • In 1948, introduction of the PUMA Atom,

    PUMA’s first football shoe

  • In 1986, became a public company,

    listed on the Frankfurt Stock Exchange


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Puma Now

  • Registered Office: Herzogenaurach, Germany.

  • 3,900 employees

  • Market products in more than 80 countries

  • Outsourcing manufacturing facilities in over 40 countries

  • In 2004, approximately 66%, 27% and 7% of its revenue came from footwear, apparel, and accessories, respectively


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Corporate Development Plan

  • Phase I: 1993

    • Establish a solid financial statement

  • Phase II: 1997

    • Reposition the brand

  • Phase III: 2002

    • Growth plan

  • Phase IV: 2006

    • Multi-category Sportlifestyle brands


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Mission statement

  • PUMA has long-term mission of becoming the most desirable Sportlifestyle company


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Brand Strategy

  • Bringing distinctive designs and a global outlookby blending influences of sport, lifestyle and fashion

  • Maintaining vigilant watch over distribution channels

  • Solid guidance and strict alertness for licensee


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PUMA Stores

  • There are PUMA stores in 19 states

  • No PUMA store in Oregon

  • PUMA outlet at Woodburn



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Sport Fashion

  • Alexander McQueen

  • Ferrari

  • 96 Hours

  • Nuala

  • Mihara

  • Starck



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Strengths

  • Brand

  • Product Ranges

  • Design

    • Footwear

    • Puma Motorsport


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Weaknesses

  • Price

  • Young consumers only

  • Too few stores

    • No store in Oregon

  • Outlet

    • One at Woodburn


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Opportunities

  • Open more stores !!!

    (at least one in OREGON)

  • Cooperate with more designers

  • Licensing

  • Consignment goods


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Threats

  • Intratype Competition

    • Nike

    • Adidas

    • Reebok

  • Intertype Competition

    • Watch

    • Eyewear


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References

  • www.puma.com

  • http://en.wikipedia.org/wiki/PUMA_AG

  • http://www.gotomanager.com/news/details.aspx?id=47602


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Any questions???

Thank You For Your Attention :)