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Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry. HTM 402 January 2008 Sue Giles, Data Librarian Jane Schmidt, Hospitality and Tourism Librarian. Everything is not on the “web”. Books and reports in the library

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some resources for strategic marketing planning in the hospitality tourism industry

Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry

HTM 402

January 2008

Sue Giles, Data Librarian

Jane Schmidt, Hospitality and Tourism Librarian

everything is not on the web
Everything is not on the “web”
  • Books and reports in the library
  • Licensed products such as business databases are not publicly available e.g NetAdvantage
  • Periodical databases are proprietary e.g CBCA, Proquest
  • Restricted Statistics Canada data includes:
    • Specialized products
    • CANSIM (26+ million time series of data)
    • Census (Some levels of data restricted)
industry and socio economic resources
Industry and socio-economic resources
  • Starting Points
    • Library catalogue (search by keyword)
    • Research Guides
  • Specialized databases: Netadvantage, Business and Company Resource Centre
  • Statistics Canada
  • Census
  • Public websites
research guides
Research guides

Developed by the library to help users:

  • Company/Industry sources
  • Social Science Data (Map & Data resources site)
  • Canadian Census data
  • Toronto Neighbourhood Census data
  • Market Research
  • http://www.ryerson.ca/library/guides.html
specialized databases
Specialized Databases
  • Business and Company Resource Centre
  • Netadvantage
  • Periodical Databases:

http://www.library.ryerson.ca/indexes_title.html

statistics canada resources
Statistics Canada Resources
  • Welcome to Statistics Canada:
  • Home page - Search the site, Latest indicators
  • The Daily
  • Statistics: By subject
  • Statistics: Summary tables
  • CANSIM II (also via E-Stat)
  • Publications (includes on-line catalogue)
  • http://www.statcan.ca./menu-en.htm
statistics canada resources census based information
Statistics Canada ResourcesCensus based information
  • Canadian Community Profiles
  • Census (also via E-Stat)
    • Profiles, Highlight tables, Topic-based tabulations
    • Census Tract Profiles
    • GeoSearch
  • Census via E-Stat (find via Library catalogue)
    • Only Profile data
    • Easier to work with sometimes
    • Can produce maps
slide8
The Daily contains articles, often with statistics, about the latest publications from Statistics Canada
  • Usually gives source(s) and these may be available elsewhere on the website if you need more detail
  • http://www.statcan.ca/start.html
statistics by subject
Statistics: By Subject
  • By subject – left side menu
  • Choose from a list
  • Get a list of sources related to the topic
  • Can be a good starting place as there are links to other sections of the website that will be mentioned in this presentation
  • http://www.statcan.ca/start.html
canadian statistics
Canadian Statistics
  • Summary tables about Canada (formerly Canadian Statistics)
  • Many tables on a wide range of topics
  • Tables often have a Statistics Canada catalogue number and/ or a CANSIM (II) number which can be used to get further information
  • http://www.statcan.ca/start.html
canadian statistics11
Canadian Statistics

E-Stat

Statistics Canada’s website

cansim ii
CANSIM (II)
  • Huge database of socio-economic data
  • Over 26 million “series” including “time series”
  • CANSIM is on the main Statistics Canada website but there is a charge for the data
  • CANSIM via E-Stat is identical but offers the data free of charge: http://www.statcan.ca/english/Estat/licence.htm(Also by title in Library catalogue)
publications
Publications

Collection of useful links:

  • Free internet publications (many are listed in the Ryerson Library catalogue)
  • Free studies on specialized topics
  • ONLY searches publications not other sections
  • Use Integrated Search and browse option
  • Publications or cd-roms for sale are often free to universities, do a title search in the Library catalogue
  • http://www.statcan.ca/english/pub/index.htm
specialized stat can products business data
Specialized Stat.Can. Products– Business Data

LOOK IN LIBRARY CATALOGUE for:

Canadian business patterns: Gives establishment counts by CD/CSDs (municipalities) by 6 digit NAICS

Financial performance indicators for Canadian business: Gives Key Financial ratios by industry. Designed to serve as financial benchmarks against which individual firms and industries can be prepared

Small business profiles (Performance Plus): via Strategis website: http://sme.ic.gc.ca/epic/site/pp-pp.nsf/en/Home

canadian community profiles
Canadian Community Profiles
  • Basic Census data for communities in Canada. Problem of amalgamation in 2006.
  • Available for 1996 Census and 2001 Census and some of 2006 Census data
  • http://www12.statcan.ca/english/census06/data/profiles/community/Index.cfm?Lang=E
census data
Census data

More data available via the web than ever before including data, maps and analysis

  • Important to enter via Library website as there are different levels of access
  • Census 2006 http://www12.statcan.ca/english/census/index.cfm
  • Census 2001 http://www12.statcan.ca./english/census01/release/index.cfm
census data 2006
Census data - 2006

Topics released so far:

  • Population and Dwelling counts
  • Age and Sex
  • Families and Households
  • Marital status including common-law status
  • Housing and shelter costs
  • Language
  • Immigration and citizenship
  • Aboriginal Peoples

Not yet available: Occupation, employment, education and income.

useful websites city of toronto
Useful websites: City of Toronto
  • Information on the business environment and the social, cultural and economic environment is available: http://www.toronto.ca/
city of toronto cultural
City of Toronto - Cultural
  • Under Living in Toronto > Your City > Toronto Facts > Demographics can find
    • Toronto Neighbourhood Profiles
    • Toronto Ward Profiles
    • Toronto Community Health Profiles (broader than it sounds)
    • Toronto Employment survey
  • Under Toronto Facts also link to Toronto Maps
    • It is possible to customise a map and print it out
city of toronto business
City of Toronto - Business
  • Under Doing Business > Invest in Toronto
  • See Labour Force for a detailed Industry Profiles site with a downloadable file
  • See Real Estate for Employment District Profiles
  • See Publications and Reports > Business Development for relevant reports, also >Food and Beverages
other resources
Other Resources
  • Canadian Restaurant and Food Services Industry http://www.crfa.ca/default.asp
    • Look under Research
  • FoodService Facts: Publication on Reserve
  • Conference Board of Canada E-Data: Do a keyword search in Library Catalogue.
  • FP Markets Canadian Demographics – Available on a computer in the Library (Quickshare)
more resources
More Resources
  • Services Canada – Labour Market Information, for Local Labour Market http://www.labourmarketinformation.ca/standard.asp?pcode=lmiv_main&lcode=E
  • Canadian Tourism Commission: See Research and Statistics http://www.corporate.canada.travel/en/ca/index.html
library contacts
Library Contacts
  • Research Advisory Office RBB2-168
    • 11:00-2:00pm Monday to Friday
    • (416) 979-5144 for appointment
  • Reference Desk staff at Library
  • Phone Reference Desk
    • (416) 979-5055 Option 3
  • E-mail refdesk@ryerson.ca
  • Ask a Librarian Chat: http://www.library.ryerson.ca/ask.html