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Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry. HTM 402 January 2008 Sue Giles, Data Librarian Jane Schmidt, Hospitality and Tourism Librarian. Everything is not on the “web”. Books and reports in the library

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Some resources for strategic marketing planning in the hospitality tourism industry l.jpg

Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry

HTM 402

January 2008

Sue Giles, Data Librarian

Jane Schmidt, Hospitality and Tourism Librarian


Everything is not on the web l.jpg
Everything is not on the “web” Hospitality & Tourism Industry

  • Books and reports in the library

  • Licensed products such as business databases are not publicly available e.g NetAdvantage

  • Periodical databases are proprietary e.g CBCA, Proquest

  • Restricted Statistics Canada data includes:

    • Specialized products

    • CANSIM (26+ million time series of data)

    • Census (Some levels of data restricted)


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Industry and socio-economic resources Hospitality & Tourism Industry

  • Starting Points

    • Library catalogue (search by keyword)

    • Research Guides

  • Specialized databases: Netadvantage, Business and Company Resource Centre

  • Statistics Canada

  • Census

  • Public websites


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Research guides Hospitality & Tourism Industry

Developed by the library to help users:

  • Company/Industry sources

  • Social Science Data (Map & Data resources site)

  • Canadian Census data

  • Toronto Neighbourhood Census data

  • Market Research

  • http://www.ryerson.ca/library/guides.html


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Specialized Databases Hospitality & Tourism Industry

  • Business and Company Resource Centre

  • Netadvantage

  • Periodical Databases:

    http://www.library.ryerson.ca/indexes_title.html


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Statistics Canada Resources Hospitality & Tourism Industry

  • Welcome to Statistics Canada:

  • Home page - Search the site, Latest indicators

  • The Daily

  • Statistics: By subject

  • Statistics: Summary tables

  • CANSIM II (also via E-Stat)

  • Publications (includes on-line catalogue)

  • http://www.statcan.ca./menu-en.htm


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Statistics Canada Resources Hospitality & Tourism IndustryCensus based information

  • Canadian Community Profiles

  • Census (also via E-Stat)

    • Profiles, Highlight tables, Topic-based tabulations

    • Census Tract Profiles

    • GeoSearch

  • Census via E-Stat (find via Library catalogue)

    • Only Profile data

    • Easier to work with sometimes

    • Can produce maps


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Statistics: By Subject the latest publications from Statistics Canada

  • By subject – left side menu

  • Choose from a list

  • Get a list of sources related to the topic

  • Can be a good starting place as there are links to other sections of the website that will be mentioned in this presentation

  • http://www.statcan.ca/start.html


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Canadian Statistics the latest publications from Statistics Canada

  • Summary tables about Canada (formerly Canadian Statistics)

  • Many tables on a wide range of topics

  • Tables often have a Statistics Canada catalogue number and/ or a CANSIM (II) number which can be used to get further information

  • http://www.statcan.ca/start.html


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Canadian Statistics the latest publications from Statistics Canada

E-Stat

Statistics Canada’s website


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CANSIM (II) the latest publications from Statistics Canada

  • Huge database of socio-economic data

  • Over 26 million “series” including “time series”

  • CANSIM is on the main Statistics Canada website but there is a charge for the data

  • CANSIM via E-Stat is identical but offers the data free of charge: http://www.statcan.ca/english/Estat/licence.htm(Also by title in Library catalogue)


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Publications the latest publications from Statistics Canada

Collection of useful links:

  • Free internet publications (many are listed in the Ryerson Library catalogue)

  • Free studies on specialized topics

  • ONLY searches publications not other sections

  • Use Integrated Search and browse option

  • Publications or cd-roms for sale are often free to universities, do a title search in the Library catalogue

  • http://www.statcan.ca/english/pub/index.htm


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Specialized Stat.Can. Products– Business Data the latest publications from Statistics Canada

LOOK IN LIBRARY CATALOGUE for:

Canadian business patterns: Gives establishment counts by CD/CSDs (municipalities) by 6 digit NAICS

Financial performance indicators for Canadian business: Gives Key Financial ratios by industry. Designed to serve as financial benchmarks against which individual firms and industries can be prepared

Small business profiles (Performance Plus): via Strategis website: http://sme.ic.gc.ca/epic/site/pp-pp.nsf/en/Home


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Canadian Community Profiles the latest publications from Statistics Canada

  • Basic Census data for communities in Canada. Problem of amalgamation in 2006.

  • Available for 1996 Census and 2001 Census and some of 2006 Census data

  • http://www12.statcan.ca/english/census06/data/profiles/community/Index.cfm?Lang=E


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Census data the latest publications from Statistics Canada

More data available via the web than ever before including data, maps and analysis

  • Important to enter via Library website as there are different levels of access

  • Census 2006 http://www12.statcan.ca/english/census/index.cfm

  • Census 2001 http://www12.statcan.ca./english/census01/release/index.cfm


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Census data - 2006 the latest publications from Statistics Canada

Topics released so far:

  • Population and Dwelling counts

  • Age and Sex

  • Families and Households

  • Marital status including common-law status

  • Housing and shelter costs

  • Language

  • Immigration and citizenship

  • Aboriginal Peoples

    Not yet available: Occupation, employment, education and income.


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Useful websites: City of Toronto the latest publications from Statistics Canada

  • Information on the business environment and the social, cultural and economic environment is available: http://www.toronto.ca/


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City of Toronto - Cultural the latest publications from Statistics Canada

  • Under Living in Toronto > Your City > Toronto Facts > Demographics can find

    • Toronto Neighbourhood Profiles

    • Toronto Ward Profiles

    • Toronto Community Health Profiles (broader than it sounds)

    • Toronto Employment survey

  • Under Toronto Facts also link to Toronto Maps

    • It is possible to customise a map and print it out


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City of Toronto - Business the latest publications from Statistics Canada

  • Under Doing Business > Invest in Toronto

  • See Labour Force for a detailed Industry Profiles site with a downloadable file

  • See Real Estate for Employment District Profiles

  • See Publications and Reports > Business Development for relevant reports, also >Food and Beverages


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Other Resources the latest publications from Statistics Canada

  • Canadian Restaurant and Food Services Industry http://www.crfa.ca/default.asp

    • Look under Research

  • FoodService Facts: Publication on Reserve

  • Conference Board of Canada E-Data: Do a keyword search in Library Catalogue.

  • FP Markets Canadian Demographics – Available on a computer in the Library (Quickshare)


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More Resources the latest publications from Statistics Canada

  • Services Canada – Labour Market Information, for Local Labour Market http://www.labourmarketinformation.ca/standard.asp?pcode=lmiv_main&lcode=E

  • Canadian Tourism Commission: See Research and Statistics http://www.corporate.canada.travel/en/ca/index.html


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Library Contacts the latest publications from Statistics Canada

  • Research Advisory Office RBB2-168

    • 11:00-2:00pm Monday to Friday

    • (416) 979-5144 for appointment

  • Reference Desk staff at Library

  • Phone Reference Desk

    • (416) 979-5055 Option 3

  • E-mail refdesk@ryerson.ca

  • Ask a Librarian Chat: http://www.library.ryerson.ca/ask.html


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