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Marc_Serhan_Sample_3x

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Presentation Transcript

  1. EMC Digital Strategy 2013 and Beyond October 4, 2012

  2. Contents • Overview and Goal • Guiding Principles • User Journeys

  3. Interview Themes

  4. Design an integrated and esis assitatquiseatempedisdelestrum alia nullorehendam, eiunt… Goal

  5. Elements of the Goal… • Design: Es is assitatquiseatempedisdelestrum alia nullorehendam, eiunt • Integrated: Suntliquisdoluptatemipit, quae Itatibusconsed et, sinctotatiberspidmaximus • Data driven: Es is assitatquiseatempedisdelestrum alia nullorehendam, eiunt • Ecosystem: Itatibusconsed et, sinctotatiberspidmaximusItatibusconsed et, sinctotatiberspidmaximusItatibusconsed et, sinctotatiberspidmaximus • Anticipates and responds: Itatibusconsed et, sinctotatiberspidmaximus • Constituents: Es is assitatquiseatempedisdelestrum alia nullorehendam, eiunt • Pre and post purchase: Itatibusconsed et, sinctotatiberspidmaximus

  6. Traditional Marketing Digital element in the process

  7. The Traditional Marketing Funnel Has Been Challenged • Itatibusconsed et, sinctotatiberspidmaximus • Es is assitatquiseatempedisdelestrum • Itatibusconsed et, sinctotatiberspidmaximus Digital has been a disruptive element in the process Need arises Consideration Evaluation Purchase Support

  8. Contemporary Thinking Emphasizes Post Sale Support, Relationships and a Less Linear Process • Es is assitatquiseatempedisdelestrum • Delestrumis assitatquiseatempedisdelestrum is assitatquiseatempedis • Esis assitatquiseatempedisdelestrumis assitatquiseatempedisdelestrum Great digital experiences support the new process * * Loyalty loop adapted from McKinsey and Co.

  9. Guiding Principles to Capitalize on the Dynamic Decision Process Et eliquat qui ratemolorumrestidoluptasequissinissit EliquatQui Ratemolorum Ratemolorumrestidoluptasequissinissitdita sum quae doluptavitatibea Data, Data, Data Xeraenobitiuseosremporemhiliavolututalitasvitatibeanat as everumeos Ibusanisaditnonser

  10. IbusanisAditNonser

  11. Eliquat Qui Ratemolorum

  12. Data, Data, Data

  13. Designing the Experience • Explicit experiencedesign – Uptatqui dolor aceaquevenecaeaciuntur minis etur ant, ulluptiaquostioranisexplaboreri dolor sediavoluptirehendigentur • Content Strategyaceaquevenecaeaciuntur minis etur ant, ulluptiaquostioranisexplaboreridolor sediavoluptiulluptia • Venecaeaciuntur minis etur ant, ulluptiaquostioranisexplaboreri dolor sediavoluptirehendigentur. Technical capabilities to venecaeaciuntur minis etur ant, ulluptiaquostioranisexplaboreri dolor sediavoluptiulluptiaaceaquevenecaeaciuntur

  14. Thank You.