Explainer Video Production Service for Financial Advisors

1. Why Should Financial Advisors Create Explainer Videos? Explainer videos are the most common type of videos that businesses use to achieve a variety of goals. These videos are typically short and include a series of images combined with professional voiceover, sound effects, and background music. The most popular explainer videos are “the whiteboard videos” where you see a hand drawing images on the screen, accompanied by narration. As a financial consultancy, you can produce whiteboard videos, as well as explainer videos that include real-life elements or show a professional advisor to give a human touch and build trust for your brand among the followers and potential clients. Why Should Financial Advisors Focus on Making Explainer Videos?

2. The financial information is too complicated. Explainer Videos Can Make It Seem Simpler. An explainer video is the best way to explain complex information in a simple and fun way. You can make them more conversational and less intimidating. It is very important when selling financial services or earning trust for your financial consultancy. Remember that, even an educated person typically lacks the understanding of financial aspects and investments. When they go online to read an article on financial advice, jargons abound; which means they hardly understand things clearly. Thus, creating explainer videos will be very helpful to catch the attention of all those people who need financial advice and services. When it comes to money, the fear factor is always there. Explainer Videos Can Help People Feel At Ease. It is no secret that most people don’t trust anyone when it comes to managing or investing money. The same stands true for financial advisors. A lot of people fear hiring a financial planner or advisor due to trust issues. However, through explainer videos, you can show your authenticity, expertise level, and willingness to help people genuinely. These videos can make your financial consultancy firm appear more approachable and accessible. When you have such videos on your home page or YouTube and other platforms and your competitor doesn’t, more people will find your firm relatable and trustworthy. You want to build engagement for better marketing results. Explainer Videos are the perfect way to do that.

3. Explainer videos, especially whiteboard videos, have been shown to engage people across all kinds of demographics as these videos deliver your information and message in the most appealing way. The beauty of creating animated videos is that they don’t discriminate based on gender, age, or anything. They have a great mass appeal and are three times more likely to be shared and twice likely to be used by people to recommend and buy services. So, yes, they offer tangible benefits that you can quantify. Lastly, you should also know that explainer videos when used on your website can reduce bounce rates and engage visitors for longer. You can post them on social media to attract more attention and build engagement. Just make sure that when creating explainer videos that represent your financial consultancy’s brand, hire an explainer video production company to maintain a professional look and enhance authenticity. Get in touch with us today for more information.