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As Amazon advertising evolves, it becomes more complex to keep up. But don't worry, we're here to help! This guide will provide an overview of the current Amazon ad products and services, as well as how they are expected to change in 2022.<br>
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Ultimate Guide to Amazon Advertising in 2022 As Amazon advertising evolves, it becomes more complex to keep up. But don't worry, we're here to help! This guide will provide an overview of the current Amazon ad products and services, as well as how they are expected to change in 2022. By understanding the changes that are coming, you can start preparing your business for the future of Amazon advertising. So what are you waiting for? Let's get started! Current Amazon Advertising Products and Services As of 2021, there are four main types of Amazon advertising products and services: 1. Sponsored Products 2. Sponsored Brands 3. Product Display Ads 4. Amazon DSP Each type of ad has its own unique purpose and targeting options. Let's take a closer look at each one:
Sponsored Products are ads that appear next to product listings on Amazon.com. These ads are designed to promote individual products, and they can be targeted to customers based on their search keywords, browsing history, and purchase history. Sponsored Brands are ads that appear at the top of the search results on Amazon.com. These ads feature your brand name and logo, and they can be used to promote your brand as a whole or specific products within your brand. Product Display Ads are ads that appear on product detail pages on Amazon.com. These ads are designed to promote specific products, and they can be targeted to customers based on their search keywords, browsing history, and purchase history. Amazon DSP is an advertising platform that allows you to place ads on websites and apps outside of Amazon.com. With Amazon DSP, you can reach customers who are not currently shopping on Amazon, and you can target them based on their interests and demographics. Changes Coming in 2022 1. Sponsored Products
Sponsored Products are expected to see the biggest changes in 2022. Amazon is planning to introduce several new features, including: • Auto-targeting: This feature will allow advertisers to automatically target customers based on their search keywords, browsing history, and purchase history. • Dynamic bidding: This feature will allow advertisers to set bids that change based on customer behavior. For example, you could bid more for customers who are likely to convert, and less for customers who are not. • Custom ad products: This feature will allow advertisers to create custom ad products that are specifically designed for their business. For example, an advertiser could create an ad product that promotes a bundle of products, or an ad product that targets a specific audience segment. 2. Sponsored Brands Sponsored Brands are expected to see some changes in 2022, but nothing as major as the changes coming to Sponsored Products. Amazon is planning to introduce a few new features, including: • Dynamic bidding: This feature will allow advertisers to set bids that change based on customer behavior. For example, you could bid more for customers who are likely to convert, and less for customers who are not. • Custom ad products: This feature will allow advertisers to create custom ad products that are specifically designed for their business. For example, an advertiser could create an ad product
that promotes a bundle of products, or an ad product that targets a specific audience segment. 3. Product Display Ads Product Display Ads are not expected to see any major changes in 2022. However, Amazon is planning to introduce a few new features, including: • Auto-targeting: This feature will allow advertisers to automatically target customers based on their search keywords, browsing history, and purchase history. • Dynamic bidding: This feature will allow advertisers to set bids that change based on customer behavior. For example, you could bid more for customers who are likely to convert, and less for customers who are not. 4. Amazon DSP Amazon DSP is not expected to see any major changes in 2022. However, Amazon is planning to introduce a few new features, including: • Dynamic bidding: This feature will allow advertisers to set bids that change based on customer behavior. For example, you could bid more for customers who are likely to convert, and less for customers who are not. • Custom ad products: This feature will allow advertisers to create custom ad products that are specifically designed for their business. For example, an advertiser could create an ad product
that promotes a bundle of products, or an ad product that targets a specific audience segment. 5. Other Changes In addition to the changes listed above, Amazon is also planning to make some changes to its ad products that are not specific to any one product type. These changes include: • Introducing a new self-service platform: This platform will allow small and medium-sized businesses to buy ads on Amazon without the help of an agency. • Allowing advertisers to target customers across devices: This change will allow advertisers to reach customers on any device, including phones, tablets, and laptops. • Improving reporting and measurement: This change will make it easier for advertisers to track the performance of their ad campaigns. As you can see, there are a lot of changes coming to Amazon’s ad products in 2022. These changes are likely to have a significant impact on the way that advertisers use Amazon to reach their target customers. If you are an Amazon advertiser, it is important to stay up-to-date on these changes so that you can adjust your strategies accordingly.
