Get insights that will help you drive more sales

1. Get insights that will help you drive more sales Terms of ServicePrivacy PolicyReport Spam Tracking your ecommerce business is essential to understanding how you're doing and where you can improve. But with all the different tools and ecommerce analytics tool available, it can be hard to know which ones to use and what they mean. In this post, we'll go over some of the most important insights you should track and explain what they mean for your business. With this information, you'll be able to make data-driven decisions that will help you increase sales and grow your ecommerce business. 1. Sales by channel Tracking your sales by channel will give you a good overview of where your customers are coming from and what's working well. You can see which channels are driving the most traffic and conversion and adjust your marketing efforts accordingly. For example, if you see that your social media campaigns are driving a lot of traffic but not many sales, you might want to focus on creating more targeted ads or content. Or if you see that email marketing is driving a significant amount of sales, you can invest more time and resources into building out your email list. 2. Customer lifetime value (CLV) Customer lifetime value is a metric that shows you how much revenue a customer will generate over the course of their relationship with your business. This is an important number to track because it can help you assess which marketing efforts are most effective at acquiring and retaining customers.

2. For example, if you're running a Facebook ad campaign and you see that the CLV for customers acquired through that campaign is high, you know it's a worth investing more into that channel. On the other hand, if you see that the CLV for customers acquired through organic search is low, you might want to focus your efforts on other channels. 3. Average order value (AOV) Average order value is a metric that shows you how much revenue each customer spends per transaction. This number can be affected by a variety of factors, such as discounts, shipping costs, and product mix. You can use this metric to assess whether your pricing is competitive, whether you're offering enough add-on products, and whether your shipping costs are too high. For example, if you see that your AOV is low compared to your competitors, you might want to consider raising your prices or offering more discounts. 4. Shopping cart abandonment rate Your shopping cart abandonment rate is the percentage of customers who start the checkout process but don't complete it. There are a variety of reasons why this might happen, such as high shipping costs, unexpected fees, or complicated checkout processes. Tracking your shopping cart abandonment rate can help you identify areas where you need to improve your customer experience. For example, if you see that a lot of customers are abandoning their carts because of high shipping costs, you might want to offer free shipping or provide more transparency about your shipping fees. 5. Conversion rate Your conversion rate is the percentage of visitors to your site who take a desired action, such as making a purchase or signing up for a newsletter. This number can be affected by a variety of factors, such as your website design, product offering, and pricing. Tracking your conversion rate can help you identify areas where you need to improve your customer experience or make changes to your product offering. For example, if you see that your conversion rate is low compared to your competitors, you might want to consider redesigning your website or revamping your product offering.

3. 6. Customer satisfaction rating Your customer satisfaction rating is a metric that shows you how happy your customers are with their purchase. This number can be affected by a variety of factors, such as the quality of your products, the level of customer service you provide, and the overall experience of shopping on your site. Tracking your customer satisfaction rating can help you identify areas where you need to improve your business. For example, if you see that a lot of customers are unhappy with the quality of your products, you might want to invest in better quality control or offer more refunds and returns. 7. Net promoter score (NPS) Your net promoter score is a metric that shows you how likely your customers are to recommend your business to a friend or family member. This number can be affected by a variety of factors, such as the quality of your products, the level of customer service you provide, and the overall experience of shopping on your site. Tracking your NPS can help you identify areas where you need to improve your business. For example, if you see that a lot of customers are not likely to recommend your business, you might want to focus on improving the quality of your products or providing better customer service. 8. Repeat purchase rate Your repeat purchase rate is the percentage of customers who make more than one purchase from your store. This number can be affected by a variety of factors, such as the quality of your products, the level of customer service you provide, and the overall experience of shopping on your site. Tracking your repeat purchase rate can help you identify areas where you need to improve your business. For example, if you see that a lot of customers are not making repeat purchases, you might want to focus on improving the quality of your products or providing better customer service.