eCommerce Tracking- A Beginners' Guide

1. eCommerce Tracking: A Beginners' Guide If you're selling online, then you need to be tracking your ecommerce data. In this beginners' guide, we'll show you how to get started with ecommerce tracking and what to look for in your data. We'll also introduce some of the most popular ecommerce analytics tools out there. So whether you're just starting out or looking for a better tool, read on! What is eCommerce Tracking? Ecommerce tracking is the process of collecting data about your online sales and transactions. This data can be used to understand your customers' behavior, track conversions, and measure your overall ecommerce performance. There are a few different ways to collect ecommerce data. The most common method is through web analytics tools like Google Analytics. These tools use cookies to track user behavior on your website and can provide valuable insights into how people interact with your store. Another popular method is through transaction data from your payment processor. This data can be imported into your analytics platform of choice and gives you a complete picture of what products were purchased, how much they cost, and where the customer came from.

2. Why is eCommerce Tracking Important? Ecommerce tracking is important because it allows you to measure your performance and identify areas for improvement. Without tracking, you won't be able to see what's working and what isn't. In addition, tracking provides valuable insights into your customers' behavior. You can use this data to better understand how they interact with your store and what motivates them to make a purchase. This information can be used to improve the overall experience on your website and increase conversions. Finally, ecommerce tracking can help you identify opportunities for growth. By understanding which products are selling well and which ones aren't, you can make decisions about what to stock more of and where to focus your marketing efforts. What Should You Track? There are a few key metrics that you should track when it comes to your ecommerce business. These include: ▪ your bottom line. Keep an eye on both overall sales and sales by product to identify trends and opportunities. ▪ Traffic: Tracking website traffic can help you understand where your customers are coming from and how they're finding your store. Use this data to improve your marketing efforts and drive more traffic to your site. ▪ Conversion rate: Your conversion rate is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Keep an eye on this metric to identify areas of your site that may need improvement. ▪ Average order value: This metric measures how much each customer spends on average when they make a purchase on your Sales: This is the most important metric to track, as it represents

3. site. A higher average order value is usually indicative of a strong product offering. ▪ Customer lifetime value: This metric represents the total amount of revenue that you can expect to generate from a single customer over the course of their relationship with your business. Focus on increasing this number to improve your long-term profitability. There are many other metrics that you can track, but these are some of the most important ones to focus on. By tracking these metrics, you'll get a better understanding of your ecommerce business and where you need to make improvements.