Top eCommerce Product Marketing Tips for You

1. Top eCommerce Product Marketing Tips for You Published on February 14, 2022 If you're an ecommerce marketer, you know that product marketing is key to your success. But what are the best tips for ecommerce product marketing? Well, we've got you covered. In this blog post, we'll share some of our top tips for effective product marketing. So whether you're just getting started or you're looking to improve your current strategy, read on for some helpful advice. 1. Know your product In order to market a product effectively, it's important that you know the ins and outs of what you're selling. The more familiar you are with your product, the better able you'll be to adapt your marketing messages to fit its features and benefits. In other words, if there's anything special or unique about the product you're selling, make sure your customers know about it. 1. Find creative ways to convey value People don't want a pushy salesperson when they shop in stores anymore—they prefer a helpful friend who can guide them towards making an informed decision on their own terms. So how do you provide this level of service for ecommerce customers? By sharing compelling reasons why people should care about your product—and conveying those reasons in interesting ways. One great example of this is Casper's recent email promotion, which used Google native ad units to compare its mattress against popular competitors like Serta and Tempur-Pedic . Through their ads, Casper was able to highlight the many advantages of its products—from superior comfort to durability—in compelling fashion that really resonated with prospects. 1. Get creative with marketing campaigns Even if your company culture isn't particularly edgy, don't be afraid to push the envelope when it comes to ecommerce product marketing strategies. There are countless ways you can get creative with different types of marketing campaigns, especially when it comes to online advertising like social media sponsorships, ecommerce product widgets, and search engine ads.

2. For example, Oberto Beef Jerky recently ran a Facebook ad campaign that leveraged its humorous videos of random strangers sharing their favorite beef jerky facts. Since the brand's target audience is largely made up of men aged 18 to 35 years old , this was very much in line with what its customers wanted to see on social media. 1. Leverage influencer marketing One strategy you may want to consider is leveraging influencer marketing, which involves partnering with industry experts or popular bloggers who can help raise awareness about your products through social media campaigns or sponsored blog posts like this one . This approach tends to work especially well for brands selling fashion accessories, since fashion influencers are trusted by their followers to share genuine opinions. 1. Get social We're living in a social media-driven world, so it's essential that you have a strong presence across various platforms like Facebook , Twitter , and Pinterest . For example, using these networks correctly can help boost your product's exposure by giving people a direct link to your site or driving visitors back to your ecommerce store from Pins and posts . Plus, this approach is especially effective since the majority of Pinfluencers are female , given their interest in fashion accessories—which is something Oberto was sure to take into consideration when creating its campaign strategy. Visit our website for more details eCommerce Product Marketing