Product Marketing for Ecommerce Must Try Tips

1. Product Marketing for Ecommerce Must Try Tips DESCRIPTION There's no question that ecommerce is booming. In 2017, global retail ecommerce sales amounted to $2.3 trillion and are expected to grow to $4.5 trillion by 2021, according to Statista. So what's the key to success in this competitive landscape? Product marketing! Here are some must-try tips for ecommerce product marketing in the ecommerce age. Thanks for reading! Engage With Social Influencers Early On Whether you're just starting out or are already an established brand, engaging with social influencers early on is a great way to get more eyes on your product. It's crucial to build relationships with key influencers in your industry who have the ability to drive engagement and traffic directly to your site. This strategy can be quite time consuming but can also pay off big time if done right. Key steps for executing this strategy include: 1. Verify their audience fits your desired buyer persona 2. Make sure they are actively posting about the topics that align with your brand voice 3. Make sure their content aligns with what you offer i.e., don't try to sell toothpaste to a fashion blogger 4. Keep them engaged throughout the entire process from from product idea to launch 5. Develop a sample for them to share with their audience and give feedback 6. Be prepared to provide more samples if they're a success - influencers want free stuff too! A great example of a company taking this strategy seriously is Outdoor Voices . They partnered up with Instagrammers that had similar audiences and built relationships with these people long before their launch, which was a huge reason why they were able to get so much media attention around their launch. Plus, Outdoor Voices took it one step further by even asking some of these influencers to become brand ambassadors! This simple tactic must have been quite effective from seeing how quickly their holiday campaigns sold out. Address Key Concerns of Your Target Audience In order to succeed in ecommerce, your company must provide a product that addresses the key concerns of your target audience. Building relationships with your target audience can be really helpful when trying to understand what they want and need from you. However, it's also worth noting that people are likely not going to tell you exactly what they want unless you ask them (but if done right, these surveys will still be valuable). For example, Hinge decided to reach out to their target market directly by asking them questions via Facebook ads

2. like "What were you looking for this holiday season?". This helped them gain valuable insight into what their potential customers thought about certain campaigns and allowed them to pivot accordingly. This helps companies avoid releasing products that aren't in demand or products that don't resonate with their target audience. The 8 Product Marketing Must-Tries for Ecommerce 1. Highlight product features and benefits 2. Promote cross-selling and up-selling (encourage customers to purchase more than one item) 3. Leverage social media influencers early on to get eyes on your product 4. Address the key concerns of your target audience by gathering feedback from them via surveys, focus groups, or customer interviews 5. Focus your marketing efforts on getting someone's attention quickly (try using pop-up ads) - research shows online shoppers spend less than 15 seconds deciding whether to stay on a site or move along 6. Test product pricing - what works best for your target audience? 7. Develop a product page that clearly states the problem you're solving and how your product is going to solve it 8. Don't be afraid of using retargeting campaigns to reengage with people who have abandoned their shopping carts! Marketing is always changing, so staying up to date on the latest trends in marketing is crucial for success. This also applies to ecommerce companies/products, which are becoming more popular than ever before . Read more