Ecommerce marketing strategies and trends

1. Ecommerce marketing strategies and trends In order to stay ahead of the competition in the ecommerce space, it is important to be up-to-date on the latest marketing strategies and trends. In this blog post, we will discuss some of the most popular ecommerce marketing strategies and how you can use them to boost your sales. We will also explore some of the latest trends in ecommerce marketing, so that you can keep your business competitive. Omni-Channel Marketing When people think of ecommerce marketing, they often consider digital advertising. However, traditional channels like television and print are still effective for reaching your customers. Although the reach is not as wide as it would be on digital channels, traditional print and television ads can help boost sales by encouraging customers to make an immediate purchase. These ads focus more on motivating consumers to act rather than generating awareness about your brand or product. You can use local TV ad spots or high traffic subway posters to promote your business; if you want to connect with younger audiences, viral videos might be the best option. Omni-channel marketing strategies blend online and offline efforts together in order to create a cohesive brand experience that drives customer engagement at every touchpoint. Ecommerce Personalization One of the most critical yet often overlooked ecommerce marketing strategies is personalization. Customers today expect brands to acknowledge their presence; personalized communication is one way you can achieve this. You should design your products and tailor your offers in a manner that speaks directly to each customer: use dynamic remarketing ads on Google

2. and Facebook, for example, and run targeted email campaigns with special offers and discount codes based on past behavior or preferences. This type of relevant communication builds trust among customers and drives sales over time as they become loyal advocates for your brand. As an added benefit, personalizing your ecommerce marketing will also help you improve customer experience and increase ROI . Customer Retention Every business knows how important it is to maximize customer lifetime value . However, a lot of companies tend to prioritize acquisition over retention. In fact, a study by McKinsey revealed that companies invest between three and five times more in attracting new customers than retaining existing ones. Ecommerce marketers should not neglect the value of their current client base. You can use targeted email campaigns, retargeted ads on social media, and recommendations from product discovery platforms like TrendSpottr to turn your current customers into loyal brand evangelists who buy from you again and again. Incentivized Referrals Customer referrals are one of the most effective ecommerce marketing strategies available today: according to a survey conducted by Nielsen , 82% of consumers trust word-of-mouth recommendations made by friends and family . In order to increase the number of referrals you receive, you can create a referral program that gives customers something in return for every successful referral. This will motivate your customers to become brand advocates and drive sales through word-of-mouth marketing .