Amazon Marketing Services (AMS) Management

1. Are you new to Amazon Marketing Services (AMS)? This comprehensive guide will introduce you to all the basics of AMS management. In addition to learning the basics, we’ll also provide some expert tips to help you get started. So, whether you’re just getting started or looking for ways to improve your AMS strategy, this guide is for you! Let’s get started. The first thing you need to know about Amazon Marketing Services is that it’s a way to advertise your products on Amazon.com. There are three different types of campaigns you can run with AMS: product display ads, search ads, and sponsored products. You can use one or all of these campaign types to promote your products on Amazon. Product display ads are graphical ads that appear on product detail pages. They can be used to promote both physical and digital products. Search ads are text-based ads that appear in search results when customers search for keywords related to your products. And sponsored products are product listings that appear at the top of search results when customers search for keywords related to your products. Now that you know the basics of Amazon Marketing Services, let’s take a look at how to set up and manage your AMS campaigns. To get started, sign in to your Amazon Advertising account and click on the Campaign Manager tab. From there, you’ll be able to create new campaigns, view existing campaigns, and track your campaign performance. When creating a new campaign, you’ll need to select your campaign type, product target, and budget. For product display ads and sponsored products, you’ll also need to select a placement. Once your campaign is created, you’ll need to add ad groups. Ad groups are sets of related ads that target a specific group of products. Each ad group must contain at least one ad. Next, you’ll need to create your ads. For product display ads, you can use either image ads or video ads. Image ads are static images that can be up to 940x500 pixels in size. Video ads are short videos that can be up to 2 minutes long. For search ads, you’ll need to create text-based ads that contain a headline, two lines of text, and a URL. Once your ad is created, you’ll need to select your keywords. Keywords are the terms that customers will use to search for your products. You can use Amazon’s keyword research tool to find relevant keywords for your products. After you’ve selected your keywords, you’ll need to set your bid price. The bid price is the amount you’re willing to pay per click for your ad. You can use Amazon’s automatic bidding feature to automatically set your bid prices, or you can set them manually.

2. Once your campaign is up and running, you’ll need to monitor your performance and make sure your ads are reaching your target audience. You can do this by checking your campaign reports. These reports will show you how many impressions, clicks, and sales your ads are receiving. If you’re not happy with your results, don’t hesitate to make changes to your campaign. You can adjust your budget, change your keywords, or try a different ad type. Experimenting with different combinations is the best way to find what works best for your products and business. As you can see, there’s a lot to learn about Amazon Marketing Services. But don’t worry, we’re here to help! Check out our other AMS guides for more tips and information on how to get the most out of your AMS campaigns. Thanks for reading! AMS Management