Amazon Best Seller Rank - Everything You Need to Know

1. AMAZON BEST SELLER RANK - EVERYTHING YOU NEED TO KNOW AMAZON BEST SELLER RANK - EVERYTHING YOU NEED TO KNOW November 15, 2021 Category: Blog There are many things you may not know about Amazon Best Seller Rank. You might be wondering, what is the best way to rank a product on Amazon? What should I do if my products ranking drops? Is there any way to predict how well a product will sell before it's been published? How would you determine which niche your product belongs in? The truth is that these questions have no simple answer, but luckily for you this blog post will break down everything you need to know. One of the most important aspects of an amazon listing is its rank - or position on the list. This number indicates how well a particular item sells relative to other items on Amazon and can be found by scrolling down under "Product Details." For example, if we click on "Hardware" and then scroll down we can see that "Hoover Soft & Light Upright Corded Vacuum Cleaner, BH50010" is ranked at #3166 in vacuum cleaners. We can also see the number of sales this product has made over the past 24 hours by clicking on "See Complete Sales Ranking Details." Also it is worth noting that you can sort items within a category by Best Seller Rank (low to high) or vice versa (high to low). This allows you to easily determine which products would make good competitors and fits your price point. While attempting to rank for competitive keywords might seem like a daunting task, there are actually certain factors which play a large role in Amazon's algorithm that you can easily capitalize on.

2. Let us take a closer look at these factors and how you can determine which ones are most important to your product's success: Sales In the long run the more sales a particular item has, the higher it will rank. If a product is new it may have only sold a few units so its rank might not accurately reflect its actual sales volume due to low number of reviews. However as reviews begin pouring in it will slowly move up the ranks until it reaches a high enough position where Amazon calculates its daily sales rate and lists accordingly. If your product is already ranking high but does not have many reviews yet, then its best seller rank is likely being held back by other products with more reviews. Reviews The number of reviews your product receives will have a large impact on its rank, especially when it comes to the beginning of the launch. Given that there are many other products in the same category with relatively few reviews, getting more ratings for your product will propel it up the list until it reaches a point where daily sales volume takes over as the main ranking factor.

3. This is why getting an early spike in sales and positive feedback is so important when launching a new product. Keywords / SEO There are three main things you need to understand about keywords in general: First, keyword selection plays a huge role in how well your listing ranks. Second, nearly everyone goes after "head keywords" which means the most popular keywords on page one of the results. Third, the average listing is unlikely to climb enough ranks in search to be discovered (unless it has some very specific keywords). Sales Velocity This is probably the largest factor you can take advantage of when determining which products will sell well on Amazon. You see, if your product barely makes any sales, then your rank will likely never move up because there are already so many other products with more than adequate sales volume. On the other hand if your product is making a few sales here and there but not quickly enough, its best seller ranking will also remain low. To aid this issue you can consider giving away promotional units or running deals on your's listing to boost initial sales velocity.

4. SEO / Content Beyond just the copy of your product listing, there are a number of other factors that will help your ranking from a pure SEO standpoint. One major factor is having unique images for each specific keyword you list for. Another is using long tail keywords within the first paragraph of your product description which tells Amazon what words to associate with your listing. You can also consider generating some unique articles on the same topic as your products and submitting them to article directories such as ezinearticles . This works well because it helps you rank on Google as well as Amazon at the same time! Seller Rank In addition to looking at best seller ranks, keep an eye out for certain sellers who might have enough positive feedback or sales to be considered "Top Rated Sellers." Since these sellers are vetted by Amazon, you can rest assured that everyone who does business with one of these companies will have a positive experience. Having the top rated seller badge next to your listing is often times enough to give it an instant boost in conversions.

5. Price It is no secret that price plays a huge role in how well products rank on Amazon as well as Google and other search engines for that matter. If you find yourself competing against some heavy hitter brands, then chances are they probably ranked their product high due to some very expensive marketing campaigns or sponsorships. Because consumers tend to gravitate towards low prices first and foremost, pricing your products cheaply may lead to better rankings than overpricing them. Vendor For those who don't know, each product on Amazon is not just listed by the seller but also by the vendor as well. This is important to note because many companies pay extra fees to become a "vendor" of Amazon which allows them access to certain data that most sellers are not privy too. If you really want to dig deep into what might be hindering your listings rankings, then joining this program is one of the best ways to do so. Shipping

6. As an online retailer it can often times be difficult getting consumers excited about purchasing high priced items if they have to wait weeks before receiving it. One way around this dilemma is offering free shipping for customers who buy two or more items at the same time. This incentive can have a huge impact on conversions which therefore has a positive impact on your listings rankings. Keyword Placement There are several ways you can optimize your keyword placement within your product listing without coming off as spammy to customers. One example is including keywords in the title of your products, but not overdoing it by stuffing it with too many words. You should also make sure that whenever possible, your main keywords fall close to or inside the bullet point section under "Product details" which allow them to show up in Google search results as well. Sales Velocity Although this ties into number four, I decided to give it its own subheading because of how important it is for conversions. What I mean by this, is that you want to make sure there are enough products being sold on a regular basis so that your page does not seem stagnant. For example, if someone visits your product page and finds out that only one or two other people bought it in the past six months but see's many more buying the same item from another seller...well, do the math!

7. Price Comparison Although price comparison tools have been around for quite some time now, they have slowly started to play a bigger role in how consumers shop online. Users are able to find an item they want quickly while also comparing prices across multiple stores at once which can often times be beneficial when looking for specific types of products. Because of the popularity of price comparison sites, it is important to include prices from other sellers so customers can find your product. Sellers Reputation Although most people know about seller feedback ratings on eBay, many are still unaware of how they apply to Amazon as well. If you have a high feedback rating then there is a good chance that customers will trust your business more than if they came across someone with a low score. Having an abundance of positive feedback can help you rank better for keywords because most customers will search for products using only the "Buy Box" which allows them to choose their favorite seller. This feature is quite powerful considering that 87 percent of shoppers will not even click past page one when searching Google or Yahoo!

8. Sales Velocity 2 This is another strategy that ties into number four while also having its own subheading because it works hand in hand with number 13. In a nutshell, to rank well for competitive keywords you want to be selling many items per month so you start standing out from the competition. If your sales are increasing at a steady rate, then this will allow you to have more control over the "Buy Box" which ultimately leads to more conversions and better rankings within Google search results. Page Speed Nowadays consumers spend an average of just six seconds on a web page before moving onto the next one due to being distracted by email notifications or advertisements. How can we combat this problem? By simply our pages for fast load times! A few providers that are free to use are CloudFlare , Incapsula and Google's PageSpeed . Quality Product Photos Although most people already know that eye-catching images will improve conversions, I think they still don't realize how important it truly is. By having high quality photos with the product

9. front-and-center allows customers to see exactly what they're purchasing before clicking "Add To Cart" which is something many businesses fail to do. Sales Velocity 3 If you want to rank for competitive keywords then you need a history of selling items quickly. This ties into number 13 and number 15 because once again it comes down to sales velocity and keeping your Buy Box share all while ensuring fast load times (which Google loves). Better Descriptions You should always include as many keywords as you can within the description of your product. This is very important because it plays a role in what Google decides to rank for specific keywords and how it uses those terms to connect with other websites that are relevant. Because this ties into number 17, I decided to break them apart because they all work closely together. Long-tail keywords are a great way to improve SERP rankings without having too much competition from the larger, more generic search queries. Conclusion paragraph There are many unknowns when it comes to Amazon Best Seller Rank. Sometimes we might think our product is doing well and then all of a sudden, out of nowhere, the rank drops dramatically without any reason.

10. The best thing you can do in this situation is research what might have caused your drop in ranking and figure out how you will prevent that from happening again. It's important to know as much as possible about Amazon because there are so many factors that could affect your products success or failure. Luckily for those who need help with their rankings, we're here! We'll provide insights on what has been working for other sellers just like you and give advice tailored specifically to your needs based on analytics data gathered from over 100 million online