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Did you know that Amazon offers advertising services? If not, now is the time to learn all about them! In this guide, we'll discuss what<br>
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Amazon Advertising: The Ultimate Guide Did you know that Amazon offers advertising services? If not, now is the time to learn all about them! In this guide, we'll discuss what Amazon advertising services is, how it works, and who it's for. We'll also provide tips for getting started and advice on what to watch out for. So whether you're an experienced advertiser or just starting out, this guide has everything you need to know about Amazon advertising. Let's get started. First, let's talk about what Amazon is. What Is Amazon? Amazon is an online marketplace, where millions of people shop for physical goods and services every day. Believe it or not, there are more than 60 million items available on the site! That includes everything from books to cars to cell phone accessories. You can pretty much find anything you want on there. And that's just physical products - if you're looking for digital content like e- books or streaming movies, those are also available on the site as well!
Overall, here are some key facts about Amazon: * More than 300 million active customer accounts worldwide * Over 66% of all US internet users have made a purchase through Amazon * Estimated net revenue was $178 billion in 2017 So as you can see, Amazon is a behemoth. It's the largest online retailer in the world. And it continues to grow by leaps and bounds every year! How Does Amazon Advertising Work? Amazon advertising is just what it sounds like - your products are advertised on Amazon.com. Here are some of the ways that ads for your listings can appear to customers: 1 . On product detail pages 2 . On mobile apps 3 . In sponsored product search results
4 . Within Amazon's internal media network (read more about this below) 5 . Across other non-Amazon web properties That last one might seem a little vague, but don't worry - we'll talk more about that later. For now, let's go into greater detail about how your ads can appear on product detail pages. Here's what an Amazon ad looks like on a product detail page. 1 . On Product Detail Pages Your products can appear in several places on an Amazon product detail page - including right next to the "Add to Cart" button, above the fold (meaning that customers don't have to scroll down to see it), and even below the fold! Here's an example of what one of our clients' listings looks like when displayed directly above the Add to Cart button: As you can see, there are quite a few options for where your advertisements can be shown. And that brings us to our next topic... What Can You Advertise? A lot! Basically anything that can be sold on Amazon. That includes physical products, digital content, and even tickets to events. Here are some of the most common types of advertising we've seen: 1 . Physical Products This is probably what you're the most familiar with - your actual, tangible product listings. If you're selling a book or a kitchen gadget or a pair of shoes or any other type of physical item, then congratulations! You don't need to do anything special for this - just start advertising your listing like normal and it'll show up at all the
usual places! Plus, when someone clicks your ad and goes to check out your product page, they may see an offer from Amazon that gives them 5-10% off their purchase if they buy it within a certain time frame (usually 2-3 days). That's called an "Associate Offer" and it's yet another great way to increase conversions. 2 . Digital Content This includes anything that can be downloaded or streamed like music, books, video games, software applications/programs, et cetera. When people go to purchase these items on Amazon, they're often presented with the option of getting it for free if they stream one episode of a TV show or listen to one song or read one chapter - this is called an "Advertising Bump". Not only does this help customers get more value out of their purchase by exposing them to potentially new content they would not have otherwise enjoyed but it also helps your product listing stand out from the rest. The more you advertise, the more likely it is that customers will take notice and click your ad instead of going to a different listing. 3 . Event Tickets This includes anything that has a start & end date or location associated with it - including sporting events, concerts, conferences/conventions, classes at educational institutions, et cetera. As someone looking to buy tickets for an event, you're usually presented with a few choices from which to choose from on Amazon's website - those are called "Sponsored Results" and they can include things like ticket offers from other sellers as well as listings for the actual event itself. These listings show up in search results as well as on product detail pages depending on what type of ticket you're looking to buy.
4 . Other Non-Amazon Web Properties Aside from product detail pages, your ads can also appear on Amazon's internal media network (read more about that below) as well as across other non-Amazon websites and web properties. While I've never advertised on the former nor seen any examples of anyone doing so online, I have seen people advertise on the latter. This usually includes banner ads linking back to your Amazon listings (usually with an Associate Offer) or even sponsored placement within third party publications like BuzzFeed or The Huffington Post. A great example of this is our client who advertised their physical book in a BuzzFeed article not just once but twice over a period of several weeks.
