Amazon Advertising Services - The Ultimate Guide

1. Amazon Advertising Services: The Ultimate Guide Are you looking to advertise your products on Amazon? If so, you're in the right place! In this guide, we'll walk you through everything you need to know about Amazon advertising services. We'll cover how to create and manage your ads, as well as some of the benefits of using Amazon's advertising platform. By the end of this guide, you'll be ready to start advertising your products on Amazon and see great results. Let's get started!

2. What is Amazon Advertising? Before we jump into how you can advertise on Amazon, let's talk a bit about what exactly Amazon advertising is and how it works. At its core, Amazon advertising is a way for third party sellers to drive traffic and sales by targeting relevant customers. These ads can be placed on sites across the Internet (including Facebook) or within certain categories in the Amazon marketplace (by showing up in search results and product pages). With over 300 million active users worldwide , it goes without saying that there are plenty of potential buyers out there - so let's take a look at some of the benefits of using this platform: If you're already an advertiser spending on Google AdWords or other platforms, you might not realize it, but you're probably paying more than you should . As one of the biggest sites on the Internet (and in the world), Amazon has a huge advantage when it comes to advertising. When we say "huge," we really mean HUGE - in 2015, they pulled in over $1.9 billion in advertising revenue . Compare that with Google's expected 2016 ad revenue and you can see why advertisers are flocking to Amazon instead! In addition, this platform offers a more personalized experience for users compared with other digital advertising options. With ads being served based on user browsing habits , product searches, purchase history, and even social media activity , chances are high that your product is going to get in front of exactly who you want to see it.

3. Combine those benefits with the fact that industry experts predict Amazon's ad revenue will top $7 billion by 2018 , and you can see why this is a great option for sellers! Now that you have a better understanding of what Amazon advertising involves, let's take a look at how you can start creating your ads. How do I create an ad on Amazon? Before we jump into the details, it's important to note that each type of advertising has different requirements and may be managed differently. In our example, we'll show you how to create an ad for Sponsored Products so you can get started right away - but if your product falls under one of the other categories (such as Headline Search Ads), you'll need to make sure you understand how it works under that platform. Ready to get started? Here's what you need to do: Log into your Amazon Seller Central account. Under "Performance," select Advertising. Select Sponsored Products (or the category your product falls under). If you're not registered for this program, follow the on-screen prompts and sign up for an account. Add your ad details (product information, keywords, bid price) - then click Save & Finish! That's it! You've now created a new ad campaign for Sponsored Products on Amazon.